Kevin Roberts: Sponsors are paying the bills, so they have a right to standards of commercial behaviour and good governance from FIFA
Comment: October 2014
Kevin Roberts: UEFA’s Euro 2020 success, FIFA’s 2022 World Cup regress
Comment: August 2014
Kevin Roberts: Can ethics be the new rights-fees for football teams?
VivoPower teams up with Spurs in sustainable energy sponsorship
Sustainable energy solutions brand VivoPower International has become the ‘Official Battery Technology Partner’ of Premier League club Tottenham Hotspur until the end of the 2021-22 season.
Bitci.com signs three-year back-of-shirt deal with Real Betis
Spanish LaLiga club Real Betis and the Turkish blockchain technology company Bitci.com have signed a new sponsorship agreement for the next three years.
Under the deal, Bitci
FA cleans up with Dettol across elite and grassroots properties
Disinfectant brand Dettol has become the English Football Association’s ‘Official Hygiene Partner’ in a wide-ranging deal across various FA properties.
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Timbers, Thorns secure TikTok as sleeve sponsors in multiyear partnership
TikTok, the popular short-form video social media platform, has announced a wide-ranging partnership with Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland Thorns