Rob Higgins, the Tampa Bay Super Bowl LV Host Committee president and CEO, tells SportBusiness about the challenges and opportunities of hosting the NFL championship game amid the pandemic.
Bidding for Super Bowls not for the faint of heart
Staging the NFL's championship game comes with a multitude of requirements, but a potentially large payoff for the host city.
How Watney’s positive Covid-19 test helped transform Whoop’s fortunes and global profile
Whoop founder and CEO Will Ahmed speaks to SportBusiness about how the company has been able to successfully leverage its position in the wearable health technology space during the Covid-19 pandemic. Bob WIlliams reports.
2021 NFL Draft ends with event’s third-largest audience
Key league event essentially draws even with 2019 audience
NFL Draft returns to high energy with attending fans
Event for now is most-attended sports function in the US since pandemic started
2021 NFL Draft to include select in-person prospects, fans
After being forced to stage a fully virtual Draft last year due to the Covid-19 pandemic, the National Football League will return to a sense of normality by allowing a limited number of prospects, media…
Legends sets hospitality sales records at Super Bowl LV
New event mark set for food and beverage sales, as well as for merchandise
Sinclair heightens push for regional direct-to-consumer offering
Facing rising pressures both financially and from distributors, Sinclair Broadcast Group is accelerating its efforts to introduce a direct-to-consumer offering early next year for its regional sports content. US Editor Eric Fisher reports.
APOS 2021 | Media leaders discuss turbulent transition from pay-TV to streaming era
Sports media industry leaders shared their insights on their own businesses and broader trends at the recent APOS 2021, the Asia-Pacific media industry summit.
Executive Insights webinar | Sponsorship and marketing in European football
In the latest edition in our Executive Insights series of webinars, designed to give sports business and sport management students an exclusive and unrivalled look at how leaders across the business of…
Rachel Jacobson on the Drone Racing League’s future pathway
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Rachel Jacobson, Drone Racing League president. Eric and Chris also discuss discuss the National Hockey League’s new, seven-year domestic rights agreement with Turner Sports, a new content and sponsorship agreement between Meadowlark Media and DraftKings, and the pending domestic rights renewals for England’s Premier League.