Rob Higgins, the Tampa Bay Super Bowl LV Host Committee president and CEO, tells SportBusiness about the challenges and opportunities of hosting the NFL championship game amid the pandemic.
Bidding for Super Bowls not for the faint of heart
Staging the NFL's championship game comes with a multitude of requirements, but a potentially large payoff for the host city.
Stadiums and arenas represent key tool in US Covid-19 vaccination efforts
Following last fall's repurposing of many sports facilities as voting centers, an increasing number of venues are now being used as mass vaccination centers, though the logistics to do so remain complex.
Legends sets hospitality sales records at Super Bowl LV
New event mark set for food and beverage sales, as well as for merchandise
NFL completes turbulent 2020 season within normal timetable
Amid pandemic, league plays its entire 2020 season schedule
Goodell: 2021 NFL season may not be normal
Commissioner praises league's enhanced flexibility, improved labor relations
CBS Sports eyes robust Super Bowl ratings
Despite significant disruptions to out-of-home viewership, network remains bullish about broad appeal of Brady-Mahomes matchup