HomeSponsorship & MarketingAmerican FootballUSA

Super Bowl | How Courtyard and USAA are activating around the NFL game

As the NFL championship game on February 5 nears, Barry Wilner takes a look at how brands are planning to activate around Super Bowl LI.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Most recent

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.

Sports rights-holders often have little to no idea about the origin of the money they are accepting from private equity funds, a new 90-page SportBusiness report has found.

SportBusiness invites you to a Masterclass at Sportel Rendez-Vous Miami on Tuesday, May 9, at 9.50am local time