HomeSponsorship & MarketingAmerican FootballUSA

Super Bowl | How Courtyard and USAA are activating around the NFL game

As the NFL championship game on February 5 nears, Barry Wilner takes a look at how brands are planning to activate around Super Bowl LI.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related Articles

American Football
Stadia

Blair Hughes visits NRG Stadium in Houston, Texas for the NFL American football league's Super Bowl 51 match between the New England Patriots and Atlanta Falcons.

American Football
Events

Securing ‘big global events’ is a primary aim of Mercedes-Benz Stadium ownership Hosting a semi-final of 2026 Fifa World Cup also in sights of $1.5bn

Related News

American Football
Licensing & Merchandising

Collectibles company Panini has announced an agreement with the European League of Football (ELF) in a deal designed to provide more exposure for US sports in Europe
American Football
Sponsorship & Marketing

The National Football League (NFL) has today (Tuesday) announced the expansion of its Global Markets Program, with the New Orleans Saints joining by becoming the first franchise to be awarded the French…
American Football
Host Broadcast & Production

The European League of Football (ELF) has agreed a production deal with Amazon Web Services (AWS), while the American football competition has signed up home appliances retailer Euronics as a new sponsor
American Football
Sponsorship & Marketing

In a first for the National Football League (NFL) market, the Carolina Panthers has teamed up with digital advertising agency Eleven Sports Media to launch a small business-focused partnership programme

Most recent

Mixed Martial Arts
Media

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
Multiple Sports
Finance & Law

Sports rights-holders often have little to no idea about the origin of the money they are accepting from private equity funds, a new 90-page SportBusiness report has found.
Finance & Law

SportBusiness invites you to a Masterclass at Sportel Rendez-Vous Miami on Tuesday, May 9, at 9.50am local time