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LaLiga’s Chinese JV focuses on sponsorship, merchandising in push to become leading foreign football league

Sergi Torrents, CEO of Spanish Football Commercial & Marketing Company. (Image credit: SFCM)

LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.

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