HomeStadiaRugby UnionMalaysia
Premium

With infrastructure and administrative support, Malaysia’s first rugby stadium could unlock the sport’s commercial potential

(Image Credit: MRU Facebook)

Rugby has a surprisingly large cachet in Malaysia, but the sport’s commercial potential has always been limited by the lack of a home. John Duerden investigates how that could change with the construction of the country’s first rugby-specific stadium.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Related Articles

Rugby Union
Finance & Law

James Davies-Yandle, founder and chief executive of Y11, which recently acquired Welsh Rugby Union club Ospreys, speaks to SportBusiness about the ambitions for the club and the opportunities he sees on the horizon.
Premium
Rugby Union
Events

Hajime Shoji, the COO of Japan's domestic rugby union league, explains how the competition has been extensively remodelled to capitalise on a surge of interest in rugby in Japan following the country's hosting of the 2019 World Cup.
Premium

Related News

Rugby Union
Events

Marseille’s Stade Vélodrome will host the final of France’s Top 14 rugby union club competition in 2024, with the Stade de France set to be unavailable due to Paris’s staging of the summer Olympic Games. Fr
Football
Sponsorship & Marketing

Insurance firm Allianz will retain naming rights to the Sydney Football Stadium when the venue reopens later this year following a A$828m ($613.9m/€556.7m) redevelopment, the company has announced.
Rugby Union
Stadia

The French Rugby Federation (FFR) has been ordered to pay €150,000 ($170,000) in compensation to the contractor for its aborted ‘Grand Stade’ project, but has avoided a significantly greater financial penal…
Rugby Union
Stadia

Major League Rugby's San Diego Legion will play home games at San Diego State University's Snapdragon Stadium for up to 10 years beginning in 2023

Most recent

Football
Governance

Speaking to SportBusiness at the recent SportNXT conference, Football Australia chief executive James Johnson talks about a year of far-reaching reforms for the national association. Kevin McCullagh reports.
Premium
Multiple Sports

In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Todd Cooper, founder and chief executive of blockchain technology outfit NuArca Labs. Fisher and Russo also discuss National Football League quarterback Tom Brady’s high-profile plans to eventually join Fox Sports as an on-air analyst, Sorare’s entry into baseball non-fungible tokens (NFTs) with Major League Baseball and the MLB Players Association, tennis star Naomi Osaka’s move to form her own agency, Rich Strike’s absence from the upcoming Preakness Stakes after the horse’s upset Kentucky Derby win, and EA Sports’ video game licensing split with Fifa.
Premium