Media rights are the fastest-growing revenue stream in esports – particularly in Asia – but, according to Riot Games’ head of strategic partnerships Jamie Lewin, they’re still a secondary target for game publishers. Kelvin Tan reports.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Riot Games on a mission to turn 100m-plus League of Legends players into viewers
Luxury brands and streaming platforms are desperate to tap into more of League of Legends' 100m-plus player base, but making them accessible is a challenge even for the game's publisher, Riot. Callum McCarthy reports.
Blast follows Riot Games in cancelling NEOM partnership
Esports tournament organiser Blast has mutually terminated its deal with Saudi future city project NEOM in response to anger from teams, staff and fans. Callum McCarthy examines where the deal went wrong.
Amazon Prime added to eSports1 distribution in Germany, Austria
German sports broadcaster Sport1 has reached an agreement for subscription streaming service Amazon Prime Video to carry its eSports1 channel in Germany and Austria
TV2 Denmark retains Blast Premier rights for 2021 season
TV2 Denmark, the government-owned subscription and free-to-air broadcaster, has retained exclusive rights to the 2021 season of esports’ Blast Premier series.
Mediapro and LVP take esports model to Portugal
The Mediapro agency and production group is to handle the broadcast production of the third season of the eLiga Portugal, the esports league set up by the organising body of Portugal's Primeira Liga and…
Eleven to broadcast linear coverage of Pro League esports competitions
International broadcaster Eleven Sports will show Pro League esports matches on its linear channels dedicated to the top-tier of Belgian league football, it said on Friday
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.