HomeTechnologyGlobal
Premium

The Long Read | How big are the commercial opportunities in athlete biometric data?

Harvesting and monetising athlete biometrics looks to be the ultimate ambition of sport’s obsession with data. Early movers in this space discuss the opportunities and risks ahead.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Related Articles

Sailing
Sponsorship & Marketing

The Volvo Ocean Race, formerly the Whitbread Round the World Race, is professional sailing’s longest event. It is one of just a few championships designated by the sport’s governing body, World Sailing, as a 'special event', alongside the America’s Cup and the Extreme Sailing Series.

Premium

Are brands producing the right content to engage young sports fans on social media?

Premium

Related News

Football
Host Broadcast & Production

AI-automated sports video and analytics solutions provider Pixellot has agreed a deal with Fiorentina to provide video and data technology at the Italian Serie A club’s new training complex.
Football
Sponsorship & Marketing

The United Soccer League has secured a multifaceted 10-year partnership with premium experiences company Legends, which is designed to "drive the next evolution of the USL’s business."
Football
Technology

The Hong Kong Football Association (HKFA) has announced it is seeking to implement Video Assistant Referee (VAR) technology in the Hong Kong Premier League from the start of the 2023-24 season
Multiple Sports
Finance & Law

Aser Ventures, the investment vehicle headed by Andrea Radrizzani, has acquired a stake in Sponix, the Doha-based sports technology start-up

Most recent

Football
Events

Soccer and entertainment festival helps monetize iconic motorsport facility and enables NWSL club Orlando Pride to expand its regional reach. Bob Williams reports.
Premium
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Meredith McPherron, chief executive and managing partner of Drive by DraftKings. Fisher and Russo also discuss ongoing turbulence and change in the golf business spurred by the arrival of LIV Golf, Bruin Capital’s sale of streaming video technology company Deltatre, Susquehanna Investment Group’s new support of sportsbook PointsBet, a non-fungible token partnership involving the National Hockey League and NFT distribution platform Sweet, and moves by Fanatics chief executive Michael Rubin to sell his equity in Harris Blitzer Sports & Entertainment and further position the company into sports betting.
Premium
Multiple Sports
Technology

The Pennsylvania-based founders of OneTwoSee, who were influential in integrating live statistics into game broadcasts, are now looking to fundamentally update the sports betting experience through their new technology venture, Epoxy.ai. US Editor Eric Fisher reports.
Premium