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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Why data is at the heart of OTT engagement
...in association with Sportradar
Downhill struggle | A commercial preview of the Winter Olympic Games
Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.
Sportradar to continue to fuel DraftKings offering
US daily fantasy sports (DFS) operator DraftKings has agreed a long-term extension to its partnership with sports data and content provider Sportradar
Tokyo 2020 to trial snow machines
The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has confirmed it will trial the use of snow machines as the latest means to address concerns over the high heat levels expected…
Tokyo 2020 lifts lid on robot tech ahead of one-year countdown
The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has unveiled four new robots which will be deployed to assist spectators, athletes and officials at competition venues, stating…
Alibaba lands Beijing 2022 ticketing contract under new IOC strategy
The International Olympic Committee (IOC) and local organising committee of the Beijing 2022 winter Olympic Games have appointed Chinese e-commerce company Alibaba as the event’s ticketing systems and s…
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.