Data-sharing deal is first between a major US sports league and sports betting operator Partnership – worth $25m over three years – serves as model for other stakeholders to follow NBA ensur
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Q&A | Scott Butera, president of interactive gaming, MGM Resorts
What impact has the sports betting repeal had on you?
It's had a major impact in the sense that it's really spearheaded a lot of our efforts with regard to our entire interactive platform
‘Betting firms will reinvest 50% of their revenues in marketing’ | Matteo Monteverdi, Sportradar, USA
Sportradar is well-positioned to take advantage of the legalisation of sports betting in the USA and has advised gaming operators, regulators and leagues about the repeal of PASPA. Ben Cronin talks to Matteo Monteverdi, president at Sportradar USA, about the opportunities for rights-holders.
Pistons add PointsBet as betting partner
Company continues to expand presence in emerging Michigan betting market
Philadelphia 76ers strike sports betting partnership with BetMGM
The National Basketball Association's Philadelphia 76ers have announced that online gaming operator BetMGM has become the team's official sports betting partner
FanDuel expands Turner Sports partnership with Charles Barkley content deal
US gaming operator FanDuel is expanding its National Basketball Association-based partnership with Turner Sports by signing an exclusive content deal with hugely-popular Inside the NBA analyst Charles…
NBA extends French sports betting deal with FDJ
The National Basketball Association has struck a multi-year extension of its sports betting partnership in France with lottery and gaming operator La Française des Jeux (FDJ).
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.