Audience research drives F1 to brings fans closer with city-based festivals
Formula One’s director of marketing and communications Ellie Norman tells Ben Cronin why the sport’s series of city-based Fan Festivals aim to make it more accessible to audiences and promote it beyond the confines of a Grand Prix weekend.
Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.
Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.
McLaren Racing’s new managing director of sales and marketing Mark Waller is promising more consumer-facing brand partnerships and a “much more aggressive” approach to digital and social media from the m…
Motorsport’s world governing body, the Fédération Internationale de l’Automobile (FIA), has entered into a partnership with digital media company Motorsport Network to better serve fans by creating a deta…
With the world's first transatlantic sports team, the Toronto Wolfpack, set to play in the English Super League from the start of the new season, Bob Williams looks into how the unique arrangement is benefiting both the club and the sport of rugby league.
Thai FA president Somyot Poompanmoung is striving to make Thailand the leading football nation in Southeast Asia
Former police chief is pushing the organisation toward greater commercial sophistication