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SportBusiness International May 2018

In this month’s issue we cover the following:

GDPR  How rights holders are preparing for the new data privacy regulations

FROM EXPOSURE TO ENGAGEMENT – Formula One uses new tool to price its sponsorship assets

SPORTS BETTING  The commercial opportunities created by legalisation of betting in the USA

OTT AUDIENCE DATA  Direct-to-consumer platforms and the promise of enhanced audience data

BENCHMARKING  What can second- and third-tier sports properties learn from the big boys?

PROACTIVE STEWARDING – The company bringing US-style frontline staff service to the UK

GOLDEN GOOSE  How the Golden Knights’ NHL expansion team hit the jackpot in Vegas

TERRENCE BURNS  Olympic marketing and bidding consultant partners with Bruin Sports Capital

PAPERLESS TICKETING  What’s holding paperless ticketing back in sport?

To download the complete issue click here

Most recent

What previously were just MLB practice sessions unseen by fans have become an important source of content for clubs and their regional sports networks, and have helped broadcast production crews prepare for the regular season

Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.

Tom King looks at how China is getting its sporting calendar back on track, and how the global health crisis has affected some of the weaker industry players in the country.

The Abu Dhabi government has turned the majority of Yas Island into a ten-square-mile safe zone just for the UFC, with each of the 2,500 people on site being tested for Covid-19 on five separate occasions during their stay.