In this month’s issue we cover the following:
GDPR – How rights holders are preparing for the new data privacy regulations
FROM EXPOSURE TO ENGAGEMENT – Formula One uses new tool to price its sponsorship assets
SPORTS BETTING – The commercial opportunities created by legalisation of betting in the USA
OTT AUDIENCE DATA – Direct-to-consumer platforms and the promise of enhanced audience data
BENCHMARKING – What can second- and third-tier sports properties learn from the big boys?
PROACTIVE STEWARDING – The company bringing US-style frontline staff service to the UK
GOLDEN GOOSE – How the Golden Knights’ NHL expansion team hit the jackpot in Vegas
TERRENCE BURNS – Olympic marketing and bidding consultant partners with Bruin Sports Capital
PAPERLESS TICKETING – What’s holding paperless ticketing back in sport?