SportBusiness International April 2018

In this month’s issue we cover the following:

COMING TO AMERICA  – Bayern Munich’s New York office helps to secure new partners

JUVENTUS  the commercial strategy of Italy’s top club

LOCAL FOCUS  NBA’s flexible approach to global media sales

FACEBOOK  how to adapt to the social media giant’s newsfeed changes

HEADLINER  Harris Blitzer Sport and Entertainment talk about creating global relevance

BEN MOREL  the NBA EMEA director on developing an overseas fanbase

BOSTON E PARTY  why Kraft invested in Overwatch

MEANINGFUL MERCHANDISE  Fanatics’ Steve Davis on the firm’s fast fashion model

WOMEN’S SPORT – interview with Marzena Bogdanowicz, head of commercial and marketing for women’s football at the FA

COMMONWEALTH GAMES  David Grevemberg on rebooting the Games for the 21st Century.

To download the complete issue click here

Most recent

SportBusiness speaks to Azhan Shafriman Hanif, Sepang International Circuit’s newly-appointed chief executive about his plans to overcome the current economic uncertainties created by the Covid-19 pandemic.

Ben Kensell, chief operating officer at Norwich City, tells Adam Nelson about how the commercial structure he has put in place offers the club a platform to bounce straight back after its relegation from the Premier League.

USTA chief executive Michael Dowse tells SportBusiness how, despite facing multiple unprecedented issues and sharp ratings declines, the organization was able to bring back elite tennis and make a small profit with the US Open. Bob Williams reports

SportBusiness gathered a panel of experts at the All That Matters Online 2020 conference to discuss the challenges being faced in the sports media rights sector.