Overwatch League (OWL)

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Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

In this month's issue we cover the following: COMING TO AMERICA  – Bayern Munich's New York office helps to secure new partners JUVENTUS – the commercial strategy of Italy's top club LOCAL

Kraft Sports and Entertainment CMO Jennifer Ferron sat down with SportBusiness International at the MIT Sloan Sports Analytics Conference, to explain why the Kraft Group got involved in the Overwatch League and what it is looking to gain from the investment. 

Tickets to the first-ever home market matches in Overwatch League history have sold out

Atlanta and Guangzhou have landed new teams in the Overwatch League as part of the first wave of expansion for the second season of the esports competition

US video game developer Activision Blizzard is lining up new teams representing Paris and Guangzhou for its Overwatch League esports competition as part of a broader expansion process, according to ESPN.com.