Fanatics International

Latest Features

Masanori Kawana, managing director, Fanatics Japan, came to prominence in October when he signed the company’s first vertical merchandising deal in Asia with the Fukuoka SoftBank Hawks. Here he speaks to Ben Cronin about the prospects for the company's fast fashion model in Asia.

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…

In this month's issue we cover the following: COMING TO AMERICA  – Bayern Munich's New York office helps to secure new partners JUVENTUS – the commercial strategy of Italy's top club LOCAL

Alex Ovechkin's heroics in leading the Washington Capitals to the 2018 Stanley Cup has helped place the superstar to the top of jersey sales for the 2018-19 season

Everton Football Club has expanded its agreement with official retail partner Fanatics to grow its overseas merchandising business and help design the retail operation at its planned new stadium