BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe (BCW), has released its annual study of international sports federations’ (IFs) social media performance, with the I…
The Hockey Pro League is the flagship tournament in the FIH’s ‘New Events Portfolio’, which is part of the ‘Hockey Revolution’ 10-year roadmap that was launched in 2014, with the aim of raising the global status and popularity of the sport. SportBusiness International finds out more about a competition that could prove a game-changer.
The International Hockey Federation (FIH) has launched the bidding process for hosting its new second-tier national team competition, the FIH Nations Cup, which will be played in 2022 for the first time
The International Hockey Federation (FIH) has launched a new fan engagement app which will stream live coverage of matches and aims to be the digital “home of hockey” for fans, players and officials wor…
The International Hockey Federation is to terminate its five-year deal with live streaming services company MyCujoo as it enters into a new ten-year agreement with content and multi-screen video company…
Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.
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