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Automated production and user-generated content will help FIH monetise new OTT service

The Belgium team warm up before their Men's FIH Field Hockey Pro League match against Argentina in Cordoba.. (Photo by Marcelo Endelli/Getty Images)

Fifa's former director of marketing and current FIH chief executive Thierry Weil looks back on a year in which the hockey federation launched its own OTT platform and outlines his plans to monetise the new service. Ben Cronin reports.

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