Kevin Roberts travelled to Marrakech for the FIH (International Hockey Federation) Congress.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Automated production and user-generated content will help FIH monetise new OTT service
Fifa's former director of marketing and current FIH chief executive Thierry Weil looks back on a year in which the hockey federation launched its own OTT platform and outlines his plans to monetise the new service. Ben Cronin reports.
Stick or twist | How new international league will revolutionise hockey’s calendar
The Hockey Pro League is the flagship tournament in the FIH’s ‘New Events Portfolio’, which is part of the ‘Hockey Revolution’ 10-year roadmap that was launched in 2014, with the aim of raising the global status and popularity of the sport. SportBusiness International finds out more about a competition that could prove a game-changer.
England and GB Hockey sign up Vitality to sponsor women’s teams
England Hockey and Great Britain Hockey have signed a wide-ranging sponsorship deal with private medical insurance brand Vitality for their women's teams
FIH launches Nations Cup bidding, appoints Horizm to value digital assets
The International Hockey Federation (FIH) has launched the bidding process for hosting its new second-tier national team competition, the FIH Nations Cup, which will be played in 2022 for the first time
FIH and Nagra launch new Watch.Hockey streaming service
The International Hockey Federation (FIH) has launched a new fan engagement app which will stream live coverage of matches and aims to be the digital “home of hockey” for fans, players and officials wor…
FIH looks to merchandise sales in four-year Kayford Branding deal
The International Hockey Federation has announced a four-year agreement with Kayford Branding, a company well versed in manufacturing and exporting licensed products
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.