Fifa's former director of marketing and current FIH chief executive Thierry Weil looks back on a year in which the hockey federation launched its own OTT platform and outlines his plans to monetise the new service. Ben Cronin reports.
The Hockey Pro League is the flagship tournament in the FIH’s ‘New Events Portfolio’, which is part of the ‘Hockey Revolution’ 10-year roadmap that was launched in 2014, with the aim of raising the global status and popularity of the sport. SportBusiness International finds out more about a competition that could prove a game-changer.
The International Hockey Federation (FIH) has launched the bidding process for hosting its new second-tier national team competition, the FIH Nations Cup, which will be played in 2022 for the first time
The International Hockey Federation (FIH) has launched a new fan engagement app which will stream live coverage of matches and aims to be the digital “home of hockey” for fans, players and officials wor…
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.