Kevin Roberts travelled to Marrakech for the FIH (International Hockey Federation) Congress.
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The Hockey Pro League is the flagship tournament in the FIH’s ‘New Events Portfolio’, which is part of the ‘Hockey Revolution’ 10-year roadmap that was launched in 2014, with the aim of raising the global status and popularity of the sport. SportBusiness International finds out more about a competition that could prove a game-changer.
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FIH looks to merchandise sales in four-year Kayford Branding deal
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NHL helmet sponsors offer stop-gap solution – and insights about the future
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