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Twenty 20 Vision

Major sports event hosting could be on the cusp of a revolution if UEFA’s multi-host format for Euro 2020 is successful. This month, the governing body for European football will vote on which 13 cities will hosts the flagship international tournament, and Owen Evans met UEFA General Secretary Gianni Infantino last month to get his take on the opportunities and challenges for the hosting concept.

 

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Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.

The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.

SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.

In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.