Download this free supplement where Kevin Roberts introduces Nineteen Eight Four (social activation), Deltatre (athlete engagement) and Nordeus (sodial gaming) who share their insights into social media and the part it can play in sport including 6 key social media errors and how to avoid them.
Canal Plus and beIN Sports, the French pay-TV broadcasters, have unveiled the details of a proposed exclusive distribution and sublicensing agreement, including the on-sale of French Ligue 1 broadcast…
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.