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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Leveraging Social Media
The first in a series of blogs by Gordon Lott, Head of Olympic Marketing and Group Sponsorship at Lloyds Banking Group.
Ultimate Sport Cities Anniversary Beckons
Rachael Church discusses her involvement with the Ultimate Sports Cities rankings and awards which will celebrate their 10 year anniversary in 2016.
NFL to allow sportsbook sponsors in 2020
The National Football League has continued its embrace of legalized sports betting by allowing sponsorships from sportsbook operators from the 2020 season
Qantas to continue in naming partner role at Rugby Australia
Australia airline Qantas is set to renew its shirt sponsorship deal with Rugby Australia at a discounted price of about A$3m (€1.8m/$2m) per year for the next two seasons.
EXCLUSIVE: Details emerge of IMG’s commission-based five-year Brazilian league proposal
A proposal from the IMG agency for international rights to Brazilian football’s Campeonato Brasileiro Série A covers five seasons, from 2020 to 2024, but would provide no minimum guarantee payment to th…
Rangers in search for new kit sponsor as legal row persists
Scottish Premiership side Rangers is looking for a new kit manufacturer and retail partner from the 2020-21 season onwards as it prepares to end its association with incumbents Hummel, the Danish sportswear…
Mushrooming OTT market struggles under the weight of its own choice
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
BT’s ‘Beyond Limits’ rebrand informs CSR-focused partnerships with Home Nations FAs
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
How NFL Game Pass uses data to conquer fans around the world without hurting TV revenues
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.
Q&A: Sameer Pabari, managing director of international media, the NFL
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans.