Download this free supplement where Kevin Roberts introduces Nineteen Eight Four (social activation), Deltatre (athlete engagement) and Nordeus (sodial gaming) who share their insights into social media and the part it can play in sport including 6 key social media errors and how to avoid them.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Sport & New Media’s back!
Sport and New Media set to showcase the latest innovations in digital sport
Leveraging Social Media
The first in a series of blogs by Gordon Lott, Head of Olympic Marketing and Group Sponsorship at Lloyds Banking Group.
Micropayment-based streaming platform Recast to launch in UK
A new direct-to-customer video platform has been unveiled that claims it can transform the sports broadcasting landscape, with its backers revealing that talks have already been held with several “high-profile” rig…
Germany’s ProSieben Maxx ties up Extreme E rights
ProSieben Maxx, the Germany-based free-to-air commercial channel, is to broadcast live coverage from Extreme E in the latest deal announced by the electric off-road racing series
Southampton signs long-term Hummel contract as Under Armour deal ends early
English Premier League club Southampton has signed up Hummel as its kit supplier from the start of the 2021-22 season
String of sponsors to quit Ice Hockey Worlds unless IIHF drops co-host Belarus
Major sponsors of the 2021 Ice Hockey World Championship in Belarus and Latvia have threatened to withdraw their support for the competition because of the recent human rights record of Belarus
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.