Tennis
ATP to use Next Gen Finals as showcase for innovation
The Association of Tennis Professionals (ATP) has announced a series of rule changes and innovations that will be trialled at its inaugural Next Gen Finals event in November in an effort to attract new and younger fans to the sport.
AELTC appoints Two Circles to drive audience growth
Data-driven sports marketing agency Two Circles has been appointed by the All England Lawn Tennis Club (AELTC) to help grow audiences through a new guest relationship programme.
Federer adds Barilla to endorsement portfolio
Tennis superstar Roger Federer has signed his latest major endorsement deal by agreeing a long-term contract with Italian food products manufacturer Barilla.
Wimbledon continues grand slam prize purse increases
The All England Club, organiser of the Wimbledon Championships, has revealed a 12.5 per cent increase in total prize money for its 2017 edition, continuing the trend of the four tennis grand slams in raising the funds on offer at their events.
Tennis authorities bolster anti-doping system
The governing bodies of tennis have approved a significant strengthening of the sport’s anti-doping system, with investment set to be increased by over 50 per cent and the volume of testing close to doubled.
French Open places emphasis on early-round losers with prize money increase
Organisers of the French Open have announced that total prize money for this year’s edition of the grand slam tennis tournament will increase by 12 per cent to around €36m ($39.2m).
Redevelopment plan laid out as Melbourne seeks to lock down Australian Open
The Victorian state government has unveiled plans for a new 5,000-seat arena to be built at Melbourne Park, home of the Australian Open, as part of the latest stage of redevelopment plans to ensure the grand slam tennis tournament continues to be staged at the venue.
Kerber signs SAP endorsement deal
German tennis star Angelique Kerber has been named as a brand ambassador of software company SAP.
ATP’s Memphis Open set for New York move
The Association of Tennis Professionals (ATP) has today (Monday) confirmed that its Memphis Open World Tour tournament will relocate from the Tennessee city to Long Island, New York, in 2018.
Manchester in contention for WTA Finals
The English city of Manchester has expressed an interest in staging the Women’s Tennis Association’s season-ending Finals event from 2019.
ITF unveils Transition Tour as part of major reform of entry level tennis
The International Tennis Federation (ITF) has today (Thursday) unveiled a major restructuring of the sport at its entry level that will lead to the creation of a new global Transition Tour in 2019.
Russian official elected as new Tennis Europe president
Vladimir Dmitriev has been elected as the first-ever Russian president of Tennis Europe, the sport’s largest regional body.
Halep signs endorsement deal with Mercedes-Benz
Romanian tennis star Simona Halep has signed a multi-year endorsement deal with German automotive company Mercedes-Benz.
King sells majority stake in expanding World TeamTennis
Tennis legend Billie Jean King has opted to sell her majority stake in World TeamTennis (WTT) to franchise owners Mark Ein and Fred Luddy, who plan to expand the mixed gender team league.
Davis Cup to move to best-of-three matches
The International Tennis Federation has confirmed that Davis Cup matches are set to be played over a maximum of three sets rather than five in the future.
Tennis Australia president to depart
Tennis Australia has today (Tuesday) announced that its president, Steve Healy, will step down from his role next month in order to pursue business interests outside of the sport.
Giudicelli steps up to become new French Tennis Federation president
French Tennis Federation (FFT) secretary general Bernard Giudicelli will step up to the top role at the governing body after being elected as its new president.
ITF awards wheelchair tennis showpieces to the Netherlands
The International Tennis Federation (ITF) has awarded hosting rights for two of wheelchair tennis’s major events in 2017 and 2018 to the Netherlands.