Motorsport
PIF, Ares part of McLaren’s £550m equity raise
British luxury automotive, motorsport and technology company McLaren Group, which includes the eponymous Formula 1 and IndyCar motor-racing teams, has secured an equity raise of £550m (€640.4m/$753.7m
Channel 4 to show Formula E’s London double-header
The Formula E electric car-racing series has agreed a deal for UK commercial broadcaster Channel 4 to cover its upcoming London E-Prix
Aston Martin F1 team looks to boost fan engagement with TikTok deal
The Aston Martin Formula 1 team has signed a content-focused agreement with social media platform TikTok
Ruoff Mortgage to sponsor Nascar’s Victory Lane in multiyear deal
Nascar and residential mortgage firm Ruoff Mortgage have secured a wide-ranging multiyear partnership that will designate the company as the US stock car racing series' official mortgage partner
IndyCar, Motorsport Games partner for licensed video game
The NTT IndyCar Series will release its first officially licensed video game in almost two decades following a partnership with leading racing game developer and publisher Motorsport Games
Alfa Romeo extends Sauber F1 title sponsorship
The Sauber Formula 1 team has extended its deal with title sponsor, Alfa Romeo
Seven picks up Extreme E highlights in Australia
Electric off-road motorsport series Extreme E has struck a highlights rights deal with Australian free-to-air broadcaster Seven
PokerStars named as F1’s Europe-facing betting sponsor until 2023
Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…
Sportfive reconnects with Race of Champions in long-term media rights deal
The Sportfive agency has agreed a multi-year deal to sell the global media rights to the Race of Champions motorsport event
Seoul to make Formula E debut, race returns to China in 2022
South Korean capital Seoul is to make its debut in the final round of next year’s Formula E calendar.
Bitci.com becomes first cryptocurrency brand to sponsor MotoGP
Dorna Sports has added blockchain technology company Bitci.com as a sponsor of the MotoGP World Championship.
The three-year deal places Bitci
WRC Promoter to succeed Eurosport Events as European Rally Championship promoter
WRC Promoter, the commercial arm of the FIA World Rally Championship, has been awarded the commercial rights to promote the FIA European Rally Championship as part of a multi-year agreement that begins…
United Rentals named Nascar’s official rental equipment partner
American stock car racing series Nascar has secured a multiyear partnership with United Rentals, which has been designated the organization's official rental equipment partner
World RX seeks to ‘push the envelope’ with new OTT platform
The World Rallycross Championship (World RX) has launched a new OTT streaming platform ahead of the start of its 2021 season
Australian F1 Grand Prix, MotoGP cancelled
Formula 1's Australian Grand Prix has been cancelled for the second season in a row due to the Covid-19 pandemic
Nova extends long-running MotoGP coverage in Czech Republic, Slovakia
Commercial and pay-television broadcaster Nova Sport has renewed an agreement in the Czech Republic and Slovakia for coverage of the MotoGP motorcycling series
ABB adds New York City title deal to Formula E sponsorship
Electric motor racing series Formula E has expanded its association with its title sponsor, digital technology company ABB
Trackhouse swoops for Chip Ganassi Racing’s Nascar arm, BettorView on board
Trackhouse Entertainment Group has further enhanced its presence in US motor-racing by agreeing a deal to acquire the Nascar operation of Chip Ganassi Racing