Lacrosse
NLL strikes five-year partnership with Wolf Athletics
The National Lacrosse League has secured a five-year partnership with lacrosse equipment supplier Wolf Athletics through 2025
Athletes Unlimited looks to reimagine women’s sports with player-focused model
Start-up sports league organization has created a radical new model which firmly puts the focus firmly on athletes and not teams. Bob Williams reports.
Athletes Unlimited unveils women’s lacrosse as its third pro league
Women’s sports league developer Athletes Unlimited has unveiled women's lacrosse as its third professional league, joining softball and women's indoor volleyball.
PLL uses PhotoShelter partnership to boost social media engagement
The Premier Lacrosse League has successfully leveraged its partnership with visual media technology company PhotoShelter to boost its social media engagement at the PLL Championship Series.
National Lacrosse League expands into Texas with Fort Worth team
The National Lacrosse League is expanding into Texas for the first time, with a Fort Worth team scheduled to join the league in the 2021-22 season
Premier Lacrosse League strikes sports betting partnership with DraftKings
The Premier Lacrosse League has announced a sports betting partnership with daily fantasy sports operator and gaming company DraftKings ahead of the upcoming PLL Championship series, which scheduled to…
PLL Championship Series secures four games on main NBC network
The Premier Lacrosse League has secured four games of the upcoming PLL Championship Series on the main NBC network, as well as 10 games on cable network NBCSN
Premier Lacrosse League brings in Mendi as CBD partner
The Premier Lacrosse League has named Mendi as the official CBD partner of the upcoming PLL Championship Series, which scheduled to take place on July 25-August 9 in Salt Lake City, Utah.
Major League Lacrosse to play 2020 season as week-long tournament
Major League Lacrosse has announced it will stage its 2020 season as a week-long quarantined tournament in Annapolis, Maryland, in the wake of the global Covid-19 pandemic
Premier Lacrosse League to stage summer tournament in Utah
The Premier Lacrosse League has announced that Zions Bank Stadium in Herriman, Utah, will host the PLL Championship Series this summer.
National Lacrosse League calls off 2019-20 season
The National Lacrosse League has officially called off its 2019-20 season after deciding that it was too challenging to try to complete its postseason in the wake of the Covid-19 pandemic
Premier Lacrosse League and Genius Sports sign “landmark” sports betting deal
The Premier Lacrosse League has entered the North American sports betting landscape by agreeing a deal with sports data and technology company Genius Sports
Premier Lacrosse League embraces structural flexibility to salvage 2020 season
The Premier Lacrosse League has become the latest tour-based model to announce its comeback from the Cobid-19 shutdown. PLL chief operating officer Andrew Sinnenberg tells Bob Williams the opportunities and challenges of staging the PLL Championship Series.
Premier Lacrosse League axes regular season, creates quarantined tournament
The Premier Lacrosse League will stage a two-week quarantined, fanless tournament this year in lieu of a traditional regular season and playoffs amid the global Covid-19 pandemic
Major League Lacrosse renews Maverik partnership
Major League Lacrosse has renewed its partnership with lacrosse protection and equipment manufacturer Cascade Maverik Lacrosse
National Lacrosse League takes financial hit from sports shutdown but expands digital presence
The indoor lacrosse league, like other US sports properties, has taken a sizable blow from the ongoing Covid-19 pandemic. But it is looking to adapt quickly to change. Bob Williams reports.
National Lacrosse League to cancel remainder of regular season
The National Lacrosse League has announced it has cancelled the remainder of the regular season due to the Covid-19 pandemic
Major League Lacrosse undertakes complete reboot to fend off PLL challenge
Outdoor league undergoes a wide series of changes to reset itself amid heightened competitive pressures within the sport. Bob Williams reports.