Lacrosse
Premier Lacrosse League strikes wide-ranging Ticketmaster partnership
Deal with upstart lacrosse property to include both ticketing and marketing elements
Major League Lacrosse relocates Atlanta franchise to Philadelphia
Major League Lacrosse announced the reformation of the Philadelphia Barrage, on the day after the league confirmed that the Atlanta Blaze would not operate for the 2020 season.
Connecticut Hammerheads to join Major League Lacrosse in 2020
Major League Lacrosse has announced the Connecticut Hammerheads as its newest team for the 2020 season
National Lacrosse League signs AT&T as latest commercial partner
The National Lacrosse League has named leading telco AT&T as its inaugural official telecommunications partner.
Terms were not disclosed but, according to CNBC, the partnership is worth six figures.
National Lacrosse League signs landmark gaming partnership with BetMGM
The National Lacrosse League has signed the first gaming partnership for lacrosse in the United States after announcing a deal with Roar Digital, the joint venture between MGM Resorts and GVC Holdings.
Major League Lacrosse switches to single-entity model
Major League Lacrosse has decided to switch from a franchise model to a single-entity structure
Geico extends partnership with National Lacrosse League
The National Lacrosse League has announced an extension of its partnership with leading US insurance company Geico
Premier Lacrosse League unveils Waterdogs as inaugural expansion team
The Premier Lacrosse League has announced the name and brand identity of its inaugural expansion team, Waterdogs Lacrosse Club
Premier Lacrosse League in talks to produce World Lacrosse’s social media content
World Lacrosse is considering outsourcing its social media output to the Premier Lacrosse League's in-house team, the world governing body's chief executive Jim Scherr has told SportBusiness.
National Lacrosse League to share real-time highlights in Grabyo tie-up
The National Lacrosse League has announced an agreement with cloud-based video production, editing and distribution platform Grabyo, which will improve the league’s ability to share real-time game highlights w…
National Lacrosse League partners with Sportlogiq
The National Lacrosse League has announced a multi-year deal with Sportlogiq in which the Montreal-based sports analytics company will become the NLL’s official statistics partner.
Premier Lacrosse League expanding to seven teams in 2020
The Premier Lacrosse League is adding another team for its second season in 2020, taking the start-up touring league up to seven franchises
NLL extends Warrior Lacrosse partnership
The National Lacrosse League has announced a new multi-year partnership with New Balance-owned premier equipment provider Warrior Lacrosse
National Lacrosse League partners with Wilson Sporting Goods
The National Lacrosse League has partnered with Wilson Sporting Goods, naming the Chicago-based sports equipment manufacturer's EvoShield line its official supplier of performance-driven sports protective …
NLL signs integrity partnership with Genius Sports
The National Lacrosse League has announced a multiyear partnership with sports data and technology company Genius Sports to help ensure the integrity of its games.
Paul Rabil delighted with PLL’s inaugural season – but already eyeing growth opportunities
Paul Rabil, the co-founder of the Premier Lacrosse League, is already eyeing “advantageous upgrades to our strategy" in 2020 after the start-up league completed its first season at the weekend.
Jessica Berman makes history in appointment as NLL deputy commissioner
Former NHL executive becomes first woman to hold the title among North American pro sports
Sue Redfern re-elected as World Lacrosse president
World Lacrosse president Sue Redfern has been re-elected for a four-year term at the international federation’s general assembly in Ontario, Canada.