Ice Hockey
NHL Global Series heading back to Sweden in 2023
The National Hockey League (NHL) is to return to Sweden for its annual Global Series later this year
Record number of sponsors for NHL Stanley Cup Playoffs
A record number of partners are activating during the National Hockey League's 2023 Stanley Cup Playoffs, with more than 36 sponsors involved
Sense Arena becomes USA Hockey’s VR training tool
USA Hockey, the national ice hockey governing body for the sport in the United States, has announced that virtual reality technology company Sense Arena has become its official virtual reality training…
NHL to host preseason games in Australia for first time
The National Hockey League has announced its first-ever games in the Southern Hemisphere, with two preseason games between the Los Angeles Kings and Arizona Coyotes set to be played at Rod Laver Arena…
San Jose Sharks extend with arena sponsor SAP
The San Jose Sharks NHL franchise has renewed its sponsorship deal with German multinational software company SAP, which holds naming rights to the team’s home arena, SAP Center.
ProSiebenSat.1 lands IIHF World Championship free-to-air rights
Commercial broadcaster ProSiebenSat.1 has acquired free-to-air rights in Germany to the International Ice Hockey Federation’s World Championship as part of a sublicensing agreement with Sportdeutschland.TV, SportBusiness understands.
Deutsche Telekom expands German Ice Hockey Federation rights deal
The German Ice Hockey Federation (DEB) has extended and expanded its media and sponsorship rights agreement with telco Deutsche Telekom for a further four years
Veikkaus named an official sportsbook of NHL in Finland
State-owned betting company Veikkaus has entered into an agreement with the National Hockey League to become an official sportsbook of the NHL in Finland
Fanatics replaces Adidas as NHL uniform supplier in landmark deal
Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…
NHL commissioner Bettman: No expansion in near future
National Hockey League commissioner Gary Bettman has said he is pleased where the league is at and that he does not foresee expansion in the near future
Sportway nets Danish ice hockey league media, betting and data rights
Sportway Media Group, the automated production and live streaming firm, has secured exclusive media rights for Metal Ligaen, the top-tier Danish ice hockey league, in a 'long-term' agreement
NHL’s Penguins unveil $30m planned arena upgrades
The National Hockey League's Pittsburgh Penguins have released their plans for more than $30m of investments and upgrades to PPG Paints Arena
Sportdeutschland.TV lands major ice hockey rights package from Infront
Sportdeutschland.TV, the streaming platform of DOSB New Media, has agreed a wide-ranging ice hockey rights deal with the Infront agency, which includes the International Ice Hockey Federation’s World Championship.
Tender launched for Czech ice hockey league domestic, international and betting rights
An invitation to tender process has been launched for the domestic, international and betting video rights to the Czech Extraliga, the top ice hockey league in the Czech Republic, covering five seasons…
NHL launches youth street hockey league
The National Hockey League has announced the launch of an official youth street hockey league, NHL Street, in a partnership with youth sports experience company RCX Sports
Kraken claims NHL first with Muckleshoot jersey deal
The Seattle Kraken has signed up Muckleshoot Indian Tribe as its first jersey patch sponsor, with the organisation becoming the first Indian Tribe to agree such a deal in the National Hockey League (NHL)
NHLPA names labor secretary Walsh as executive director
The National Hockey League Players Association has named Marty Walsh as the union's new executive director after a nine-month search
ESPN, Disney to air animated NHL game
The National Hockey League, domestic rights-holder ESPN and Disney Channel have created a first-ever live, animated NHL game telecast that will feature the Washington Capitals and New York Rangers on March…