Golf
European Tour adds female players to GolfSixes
This year’s GolfSixes tournament will feature both male and female players in a move that marks a first for a European Tour-organised team event.
European Tour furthers global engagement efforts, Asian Tour builds Chinese portfolio
Golf’s European Tour has made further efforts to expand its horizons by establishing a commercial base in Australasia, while the Asian Tour has added another Chinese tournament to its calendar.
OneAsia partners with Philippine Open amid restructuring effort
OneAsia has announced that it has joined as the co-sanctioning body for the Solaire Philippine Open as part of a wider effort to re-establish its presence in the golf market.
LPGA partners with Opendorse to boost players’ brand potential
The Ladies Professional Golf Association has teamed up with athlete marketing platform Opendorse in a move that will grant players access to share LPGA content and create new social revenue stream opportunities.
The Open returns to St Andrews for 150th edition
St Andrews has been confirmed as host of the 2021 edition of The Open, an announcement that shakes up the traditional hosting policy for the 150th edition of the UK’s golf major.
RBC adds world No.1 Johnson to endorsement team
Canadian banking group RBC has enhanced its golf endorsement portfolio by agreeing a multi-year deal with world No.1 Dustin Johnson.
European Tour continues innovation drive with eGull deal
Golf’s European Tour has joined forces with French internet company eGull in an effort to develop new short-game formats, as part of a wider initiative to encourage participation in and drive engagement with the sport.
PGA Tour commits to Fort Worth event
Golf’s PGA Tour has confirmed that the 2018 edition of its annual tournament in Fort Worth, Texas, in the US will go ahead as planned amid doubts over the sponsorship of the event.
LPGA returns to Los Angeles with Korean backing
The Ladies Professional Golf Association (LPGA) has announced it will return to Los Angeles for the first time in over a decade, with Korean companies Hugel and JTBC title sponsoring a new tournament at Wilshire Country Club.
GolfSixes to return to European Tour calendar
Golf’s European Tour has announced the GolfSixes format will feature on its 2018 calendar following a successful debut last year.
Garcia teams up with Callaway
Reigning Masters champion Sergio Garcia has signed an endorsement deal with golf equipment manufacturer Callaway.
PGA Tour makes renewed commitment to Puerto Rico
Golf’s PGA Tour has announced that the Puerto Rico Open will return as an official event in 2019, with an unofficial tournament to be held on the island next year to support recovery efforts in the aftermath of Hurricane Maria.
LPGA adds US, Chinese tournaments to 2018 schedule
The Ladies Professional Golf Association (LPGA) has added two new US tournaments, and one in China, to its 2018 calendar, stating that plans are in place for a further three new events in 2019, two of which will offer “unique formats”.
PGA Tour engages agency for return of China series
The PGA Tour has signed a long-term partnership with Chinese agency Shankai Sports that will aid the return of its PGA Tour China Series next year.
World Cup of Golf returns to Melbourne
The PGA Tour has announced that Melbourne will host the 2018 edition of the World Cup of Golf - the third time in a row that the Australian city will stage the event.
Gold Coast to continue as home of Australian PGA Championship
The Australian city of Gold Coast and the Tourism and Events Queensland body have extended an agreement to stage the Australian PGA Championship golf event for a further three years.
Scottish Rugby seals marketing partnership with The Open
The Scottish Rugby national governing body has signed a marketing partnership with The Open ahead of next year’s staging of the major golf event at the Carnoustie Golf Links course in Scotland.
Italian event retains place on European Tour
Golf’s European Tour has announced that the Rocco Forte Open, which was held for the first time in Sicily, Italy earlier this year, will return to the International Schedule in 2018.