The Ladies Professional Golf Association has teamed up with athlete marketing platform Opendorse in a move that will grant players access to share LPGA content and create new social revenue stream opportunities.
The agreement will provide more than 200 LPGA Tour players with the opportunity to share content. Opendorse’s technology will seek to offer an athlete-driven solution for the LPGA and it is hoped the partnership will help players better engage with fans online.
The LPGA will send unlimited content for players to share on their social platforms, enabling them to both grow their personal brands and share content from other leading brands. The LPGA becomes the first major women’s sports property to partner with Opendorse.
“The LPGA has long been a leader in helping their pros build brands that last beyond their days on tour,” Opendorse chief executive Blake Lawrence said. “By providing players access to the content they create on the course, the LPGA allows pros to engage their fans with valuable media in a seamless social experience. This partnership is a great example of how properties and players can work together to expand their audience, maximise the value of content, and ultimately grow their game.”
Tina Barnes-Budd, the LPGA's senior director of social media and marketing, added: “Our athletes are some of the most social savvy and brand active on the planet, so tying them to the great work Opendorse is doing is a natural fit. The opportunity for our athletes to be more actively engaged in social and brand conversations is something that will enhance not just their storytelling but the LPGA overall, and we are excited to get things moving.”
Brittany Lincicome was the first LPGA Tour player to use Opendorse’s athlete marketing platform at last month’s season-opening Pure Silk-Bahamas LPGA Classic event.
Lincicome (pictured), who won the event by two strokes to claim her second successive title, said: “As the defending champion, the LPGA created some very cool content with me that I was then able to organically share with my fans through my social channels. It’s exciting to know that more players will now have the opportunity to utilise this program and share LPGA-created content through their personal social channels as well.”