Football
Belgian, Danish and Swiss public broadcasters net Euro 2020 ratings boost
Action from the Uefa European Championship quarter-finals attracted strong audiences on public-service broadcasters in the competing nations of Belgium, Denmark and Switzerland
Prices set for Helbiz Live’s novel Serie B rights offering
Helbiz, the US-based micro-mobility company, has presented its innovative business model for the domestic streaming rights to Serie B, the second tier of Italian club football
Lens adds Winamax as back-of-shirt sponsor in Sportfive deal
French Ligue 1 football club RC Lens has agreed a sponsorship deal with online poker and sports betting company Winamax
Nike replaces Umbro at RCD Mallorca in five-year deal
Newly-promoted Spanish LaLiga club RCD Mallorca has agreed a five-year kit sponsorship with Nike, from 2021-22 to 2025-26
AFC Champions League moves to single-tie knockout rounds, approves 2022 fixtures
AFC Champions League knockout games will be played over a single leg from the quarter-finals onwards, as opposed to the normal home and away format, as Covid-19 continues to disrupt the competition
Bayer Leverkusen signs Iqoniq as sleeve sponsor, Bochum lands new shirt sponsor
The German Bundesliga’s Bayer Leverkusen has become the latest football club to sign up fan engagement platform Iqoniq as a sponsor.
Vietnam’s FPT finalises exclusive Uefa club competitions rights deal
Vietnamese telco FPT has acquired exclusive broadcasting rights to Uefa’s club competitions in Vietnam for the next three seasons.
Ukrainian Premier League signs new title sponsorship with VBet
The Ukrainian Premier League has signed up online sportsbook and live casino operator VBet as its new title sponsor
Italian TV audience tops 17m as Azzurri reach semi-final
Italy’s win over Belgium in the Uefa European Championship attracted a combined audience of over 17 million viewers on Italian free-to-air and pay-television.
Hyundai extends back-of-shirt deal with AS Roma
Korean car maker Hyundai Motor has extended its back-of-shirt sponsorship agreement with Italian Serie A club AS Roma
Japan’s WE League signs eight-year DAZN deal, bags title sponsor
Sports streaming service DAZN has strengthened its commitment to women’s football after becoming the official broadcast partner of the Japanese Women Empowerment (WE) League for the next eight years.
OneFootball picks up J.League rights in Italy
Football-based media platform OneFootball has picked up the broadcast rights for Japan’s J.League in Italy.
The over-the-top platform will stream J.L
Viacom 18 secures exclusive LaLiga rights in Indian subcontinent
Indian media group Viacom 18 has secured exclusive linear and digital media rights to broadcast Spain's LaLiga from 2021-22 to 2023-24 in the Indian subcontinent
Uefa cites ‘local legislation’ for blocking of Euro 2020 sponsors’ rainbow colours
Uefa prevented sponsors using the rainbow LGBTQ colours at the two Euro 2020 quarter-final matches in Azerbaijan and Russia due to “local legislation”, according to European football’s governing body.
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Barcelona appoints Reverter as new CEO
Spanish LaLiga team FC Barcelona has named Ferran Reverter as its new chief executive
England-Ukraine is UK’s most-watched live TV event of 2021
England’s run at Uefa Euro 2020 continues to break viewing records, with the national football team’s 4-0 win over Ukraine in the quarter-finals on Saturday pulling in a peak television audience of 20.9 m
Qatar Airways adds Concacaf sponsorship to its major event portfolio
The Confederation of North, Central America and Caribbean Association Football (Concacaf), has agreed a comprehensive sponsorship deal with national carrier Qatar Airways, which becomes the official airline…
Bordeaux signs Bistro Régent extension amid ongoing uncertainty
French Ligue 1 club Girondins de Bordeaux has signed an extension to its sponsorship contract with restaurant chain Bistro Régent.