Sponsorship & Marketing
Business

The Wales Tourist Board (WTB) has agreed a deal to become the official destination host sponsor for the FIM British Speedway Grand Prix in June.
Sponsorship & Marketing

The GPWC – the group of Formula One manufacturers threatening to start their own rival series – says it is seeking a Bernie Ecclestone-style industry figure to spearhead its campaign for a better slice of the action.
Sponsorship & Marketing

A new study has shown that Real Madrid is the most popular foreign club amongst French soccer fans.
Business

Equipment supplier Tommy Armour Golf has signed a new sponsorship agreement with The Golf Channel.
Business

Sports giant Nike has made its first move into women's golf after signing a sponsorship deal with South Korean player Grace Park ahead of the introduction of a new line of women's golf clubs later this year.
Media

ESPN has named a number of 'gold level' sponsors for the Latin American X Games II which takes place in Rio this April.
Business

John Hogan - former vice-president of marketing at Philip Morris Europe - has been appointed Formula One team Jaguar's new sporting and commercial director.
Sponsorship & Marketing

Wisden Online and CricInfo are joining forces to create the world's largest dedicated cricket website and online business.
Sponsorship & Marketing

Leading Chinese sporting goods company, Beijing-based Li-Ning, has signed a major marketing agreement with English Premier League star Li Tie - worth an estimated $1m and believed to be the biggest such endorsement deal in Chinese history.
Business

Matthew Wheeler, former worldwide managing director of sports marketing giant Octagon has become chairman of UK-based sponsorship agency Lighthouse Communications.
Sponsorship & Marketing

US motor racing franchise CART has unveiled a new sponsor for its Champ Car series in the form of Bombardier Skyjet.
Sponsorship & Marketing

The Cricket World Cup spectator briefly evicted from a game for opening a can of Coca-Cola has filed an assault charge.
Sponsorship & Marketing

English Premier League soccer club Liverpool has signed a contract with Strand Technology for a new software package to enable it to better manage its databases.
Events

Milan Channel, the dedicated club TV channel of Italian team AC Milan, is bidding to attract commercial partners through a new package offering.
Media

World cricket governing body the ICC has reacted with anger over what it claims is 'ambush marketing' of the Indian cricket team by electrical giant Samsung.
Events

UEFA and its agency partner TEAM Marketing have signed a TV rights deal in France for the next Champions League contract.
Events

US network Fox registered disappointing viewing figures for this year's rain-hit NASCAR Daytona 500 race.
Sponsorship & Marketing

The International Cricket Council's desire to stamp out ambush marketing at the Cricket World Cup has again been shown after a spectator was evicted from a stadium for opening a can of Coca-Cola.