Sponsorship & Marketing
Inter set to be big in Japan
Italian soccer team Inter Milan has agreed a three-year deal with Japanese communications company Dentsu for the development of the club’s business in the Far Eastern country.
Randell new LET chief
The Evian Ladies European Golf Tour (LET) has appointed Ian Randell as its new chief executive.
Euroleague restructures
Leading European basketball league the Euroleague has restructured its marketing department and launched a new division.
Lee to build new sales Aura
Digital sports agency, Aura Sports has announced the appointment of Richard Lee to the newly created post of UK sales director.
Sampras goes back to IMG
Sports marketing agency IMG has been bolstered by the news that US tennis star Pete Sampras is returning to its client roster.
Nathan Sails into new post
Leading South African sport marketing firm the SAIL Group has appointed a new chief executive.
Demons get new CEO
Aussie Rules team the Melbourne Demons has appointed a new chief executive officer.
Rocket racks up sponsorship
Leading snooker player Ronnie 'The Rocket' O'Sullivan has potted a new five-figure sponsor deal which will see him carry branding on his arm - a first for the sport.
Inter appoints Asian agent
Asian soccer promoter and marketing consultancy ProEvents Management has been appointed the exclusive regional marketing partner to Italian Serie A giants Inter Milan.
Spa return to F1?
Spa, the Belgium Grand Prix dropped from the Formula One calendar due to its government's ban on tobacco advertising, could be returning to the Grand Prix circuit next year.
Power of the Super Bowl ad
Reebok says its $4m (EUR3.7m) advertising spot during television coverage of last weekend’s Super Bowl has already paid for itself.
Burk teams up with WNBA
Martha Burk (pictured), who is leading an effort to get women admitted to the Augusta National Golf Club, has lent her support to the union representing players in the WNBA.
Fulham looks at broad picture
English Premier League soccer club Fulham has secured a deal with Sportev to create, operate and market its broadband channel.
FIBT bet on sponsor
The FIBT - the international governing body for the sports of bobsleigh and skeleton - has clinched a sponsorship deal for its Bobsleigh World Championships in Winterberg, Germany.
NASCAR runs out of gas
One of motor sport’s longest-running sponsorships will end this season with ConocoPhillips announcing that its 76 brand of gasoline will no longer be the official fuel of NASCAR.
Renault ships renewal
Hanjin Shipping has renewed its partnership agreement with the Mild Seven Renault F1 team.
Hornets buzz over crowd
The NBA's New Orleans Hornets says its entertainment-based marketing campaign is bringing people through the turnstiles this season.
Blatter meets the Press
FIFA president Sepp Blatter made good on promises to open up the organisation to media scrutiny when he staged the first of a number of special round tables with journalists.