Sponsorship & Marketing
Business

Sports goods brand adidas has renewed its deal with the University of Louisville as part of its growing list of sports marketing partners in the education sector.
Business

Automotive manufacturer Dodge, which is already an official sponsor of the NASCAR motor racing series, has furthered its investment in the US franchise after signing a new grass-roots racing sponsorship deal.
Media

Fox Cable Networks has promoted David Sternberg to head up its soon-to-be launched action sports network.
Business

Advertising and marketing giant WPP has unveiled a major new sport sponsorship tool.
Media

European soccer governing body UEFA has started the sales process for wireless rights to its Champions League tournament.
Business

Finance figures for sportswear giant adidas have recorded encouraging growth in 2002 - with executives forecasting better results to come.
Sponsorship & Marketing

Formula One chiefs will today start the process of examining how the new changes impacted on the sport, after TV viewers were treated to a thrilling opening Grand Prix of the season - and the perfect tonic to last season's woes.
Business

The Interpublic Group - parent of sports marketing giant Octagon - has confirmed it is examining 'exit strategies' to off-load its motorsport assets after reporting a further heavy profit dip.
Business

Canal+ has won the French pay-TV rights contract for the Champions League, beginning with the 2003/04 season, after signing a deal with UEFA.
Sponsorship & Marketing

A number of high-level firms in the world of sports broadcasting have confirmed their participation in the upcoming SportelAsia market.
Events

Last year's FIH Women's Hockey World Cup, held inAustralia between November 24 and December 8, broke records for the sport in terms of TV audience reach.
Media

Southwest Airlines has signed up as a sponsor of both the National Basketball Association (NBA) and the Women's National Basketball Association (WNBA).
Business

CBS has secured an extension to its sponsorship of the NCAA broadcasts by AutoTrader.com.
Business

The English Football Association has hired two high-profile industry consultants as it prepares for its upcoming TV rights negotiations.
Business

The Sponsorship Consultancy, part of the CSS Stellar Group, has been appointed by Masters Football to provide marketing services for the 2003 Masters Series.
Business

The Wales Tourist Board (WTB) has agreed a deal to become the official destination host sponsor for the FIM British Speedway Grand Prix in June.
Sponsorship & Marketing

The GPWC – the group of Formula One manufacturers threatening to start their own rival series – says it is seeking a Bernie Ecclestone-style industry figure to spearhead its campaign for a better slice of the action.
Sponsorship & Marketing

A new study has shown that Real Madrid is the most popular foreign club amongst French soccer fans.