Sponsorship & Marketing
Carling to sponsor League Cup
The English Football League has restructured its sponsorship deal with brewers Coors which will see the name of the Worthington Cup changed to the Carling Cup for the next three years.
Wilson gets ECB marketing role
Des Wilson has been elected to the post of chairman of the England and Wales Cricket Board's marketing advisory committee.
NASCAR still driving Fox audiences
Despite the war in Iraq impacting on most US network's TV viewing figures, Fox Sports' coverage of the first half of the NASCAR season maintained its television audience levels from last year.
Boardsports debuts industry review
The first annual State of the European Boardsports Industry Presentation will take place at Summer ISPO, from June 29 - July 1.
UEFA secures Italian CL job
UEFA is close to completion of the TV rights sales process for the next Champions League contracts after agreeing a deal in Italy with RTI Mediaset, rounding off the free-to-air negotiations in the major European markets.
Now Nike signs up Kobe
Nike has continued its post-Michael Jordan basketball strategy by signing up Los Angeles Lakers star Kobe Bryant.
Zidane signs up for Figo congress
Zinedine Zidane of Spanish La Liga champions Real Madrid is the latest addition to the UNICEF squad to meet the Luis Figo Foundation in an AllStars game in Porto on July 2 - part of an international football business convention in the city.
New marketing focus for WTA
The Women's Tennis Association (WTA) has launched a new global marketing campaign that moves the focus away from the sex appeal of the athletes.
Women’s tennis wins on web
The popularity of women’s tennis on the internet is outstripping its male counterpart, according to research published today by domain name specialist NetNames.
RFU secures new Nike kit deal
The English Rugby Football Union (RFU) has renewed its kit sponsorship deal with sportswear giant Nike for a further four-and-a-half years.
SportEx 2003 cancelled
A dispute over trademark infringement has led to the cancellation of the sports and leisure equipment conference SportEx 2003.
City’s shirt sponsorship blues
English Premier League side Manchester City is to play its home games with the logo of a bankrupt sponsor on the team shirts next season.
Nextel puts its name on NASCAR
Nextel has been officially unveiled as NASCAR's new title sponsor - the telecommunications firm replacing tobacco brand Winston from the start of 2004.
IMG denies football closure
Marketing giant IMG has angrily refuted claims in the trade press that it has closed down its European football division but did confirm that the subsidiary was undergoing some restructuring.
IBM hires Octagon for sponsor strategy
Computer giant IBM is weighing up a major move into sports sponsorship after enhancing its partnership with Octagon Marketing to incorporate consultancy.
BRDC hits back in Silverstone row
The British Racing Drivers' Club has hit back at renewed claims by Formula One supremo Bernie Ecclestone that Silverstone, home of the British F1 Grand Prix, is a sub-standard motor racing venue.
Dale Jarrett grows into new home
NASCAR motor racing team Dale Jarrett has relocated its headquarters to accomodate its burgeoning growth.
ABC slam dunked by NBA Finals
The NBA Finals bombed for host broadcaster ABC, registering the lowest TV ratings in the league's history.