Sponsorship & Marketing

The Minardi Cosworth Formula One team has signed a new sponsorship deal with Dutch-based bathroom equipment supplier Wilux Benelux.

Sports marketing agency Navigator has signed a dual purpose contract with The English Schools’ Football Association (ESFA).

Sportswear giant adidas-Salomon and the Intersport International Corporation (IIC) have signed a four-year deal to facilitate business coordination between the two groups.

The English Football League has restructured its sponsorship deal with brewers Coors which will see the name of the Worthington Cup changed to the Carling Cup for the next three years.

Des Wilson has been elected to the post of chairman of the England and Wales Cricket Board's marketing advisory committee.

Despite the war in Iraq impacting on most US network's TV viewing figures, Fox Sports' coverage of the first half of the NASCAR season maintained its television audience levels from last year.

The first annual State of the European Boardsports Industry Presentation will take place at Summer ISPO, from June 29 - July 1.

UEFA is close to completion of the TV rights sales process for the next Champions League contracts after agreeing a deal in Italy with RTI Mediaset, rounding off the free-to-air negotiations in the major European markets.

Nike has continued its post-Michael Jordan basketball strategy by signing up Los Angeles Lakers star Kobe Bryant.

Zinedine Zidane of Spanish La Liga champions Real Madrid is the latest addition to the UNICEF squad to meet the Luis Figo Foundation in an AllStars game in Porto on July 2 - part of an international football business convention in the city.

The Women's Tennis Association (WTA) has launched a new global marketing campaign that moves the focus away from the sex appeal of the athletes.

The popularity of women’s tennis on the internet is outstripping its male counterpart, according to research published today by domain name specialist NetNames.

The English Rugby Football Union (RFU) has renewed its kit sponsorship deal with sportswear giant Nike for a further four-and-a-half years.

A dispute over trademark infringement has led to the cancellation of the sports and leisure equipment conference SportEx 2003.

English Premier League side Manchester City is to play its home games with the logo of a bankrupt sponsor on the team shirts next season.

Nextel has been officially unveiled as NASCAR's new title sponsor - the telecommunications firm replacing tobacco brand Winston from the start of 2004.