Sponsorship & Marketing

Just weeks after IOC officials said they were seeking a Chinese TOP sponsor, reports claim a Beijing-based IT firm is on the verge of securing a multi-million dollar deal.

The Jordan Formula One racing team is launching a SMS news service ahead of this month's British Grand Prix.

Octagon Worldwide CEO Rick Dudley has confirmed sportbusiness.com’s exclusive story last week – but insisted the ‘head count adjustments’ taking place will only strengthen the company.

Beverage brand Nestea has signed up as an official partner to the European Beach Volleyball Championship Tour.

Speaking to sportbusiness.com, a senior executive at English soccer sponsors Nationwide has slated suggestions by FIFA president Sepp Blatter to reduce the size of the top soccer leagues - claiming it will have major negative impacts on commercials deals.

Former IMG and Fast Track executive, Matthew Argenti, has joined UK-based sports marketing firm Navigator as its new commercial director.

European soccer governing body UEFA has instigated a number of major structural changes to its properties including a revamping of the UEFA Cup.

US retail giant Home Depot has signed a three-year extension with CBS Sports as the title sponsor of its SEC College Football broadcasts through until 2005.

The European Sponsorship Consultants Association (ESCA), has confirmed the date of its annual congress.

The circuits may all be up for sale, but it hasn't stopped Brands Hatch Circuits Ltd from launching a new website promoting the venues.

The English Football Association has confirmed a new domestic TV agreement for England internationals and FA Cup games.

Premiere has won the exclusive pay-TV rights in Germany to the Champions League after the broadcast platform concluded a three-year deal with UEFA and its agency TEAM Marketing.

After revealing Octagon is planning a number of key redundancies - among them senior executive Curt Curtis (pictured) - just what has gone wrong at one of the world's foremost sports marketing agencies - and what does the future hold?

The US Postal Service's sport sponsorship programme has been dealt a stinging attack by an organisation which claims its big money investments are 'a waste of money' better spent on improving its service.

US network NBC's drooping Wimbledon coverage has been counter-balanced with news that ratings for its coverage of NASCAR's Pepsi 400 have jumped by 15 percent on last year.

A US marketing agency which once represented NBA sensation Larry Bird (pictured) has closed its doors for the final time, leaving ten staff out of a job.