Sponsorship & Marketing

Dunlop's international squash marketing manager Paul Walters has quit to set up an international marketing and promotional company within the sport.

Interactive marketing agency Shake Sports has launched an online PR service aimed at the sport and leisure industry in the UK.

Interactive sports marketing and technology firm Sportvision has expanded its relationship with ESPN.

Want to get a head-start in the sport industry? SportBusiness Group is offering an intern position during the summer for a student to gain valuable work experience assisting our marketing department.

AutoTrader.com has signed a major sponsorship package of NFL broadcasts in the US.

Major League Baseball has signed a string of new five-year licensing deals worth more than half a billion dollars.

Organisers of the Beijing 2008 Olympic Games have unveiled the official logo for the event.

The London Development Agency (LDA) has announced that a team led by EDAW has won the bid to prepare the masterplan for the proposed London 2012 Olympics site in Lower Lea Valley.

SP Active Ltd, the entertainment and sports marketing subsidiary of World Sports Solutions PLC, has acquired 100 percent of Chris Reed Marketing Ltd (CRM) and CRM’s 35 percent interest in Mellow Marketing Ltd.

Motor manufacturer DaimlerChrysler has entered into a sponsorship agreement with the US Paralympics to serve as an official sponsor of the 2004 US Paralympic team.

UEFA and its partnering agency TEAM Marketing have concluded the sales process for the next Champions League TV rights contracts after announcing new deals in Austria, Italy, Portugal and the Czech Republic.

The continued bid to boost the commercial appeal of the Women's United Soccer Association (WUSA) has continued with two new recruits.

Sports marketing company the GEM Group has been appointed to boost the Portuguese bid to host the 2007 Americas Cup.

The Washington Redskins are awaiting a ruling as to whether they will be allowed to retain their federal trademark protection over the 'Redskins' name - or face a marketing nightmare.

Horse racing's World Racing Championships has signed up car manufacturer Rolls-Royce as a new sponsor for its World Series events.

The Houston Rockets have secured a naming rights deal with car manfacturer Toyota for the NBA team's new $200million arena.