Sponsorship & Marketing

Online ticketing agency Tickets.com has signed a new multi-year agreement with the NHL's Buffalo Sabres and the HSBC Arena.

Tickets for next year's Ryder Cup tournament have gone on sale.

FIFA Marketing is set to be transformed in sweeping new measures proposed to streamline the organisation as part of a major overhaul designed to reduce costs and restructure its internal administration, sportbusiness.com can exclusively reveal.

Online European travel agency ebookers plc has signed a shirt sponsorship deal with the England Rugby Sevens.

The GEM Group has been appointed to handle all of Powergen’s sports sponsorship portfolio.

Australian fresh pet food manufacturer VIP Petfoods has signed up as naming rights sponsor for the final round of the V8 Supercar Championship Series to be held at Sydney’s Eastern Creek Raceway in November.

According to a research firm, Callaway Golf Company, the main sponsor of Annika Sorenstam, has garnered almost $300,000 of media exposure from the Swede's first round in the men's PGA tournament at the Colonial course in Texas.

Indy Racing League (IRL) team Penske Racing has signed a major sponsorship deal with US online mortgage lender, Quicken Loans.

Chris Akers is heading a management buy-out of Sports Resource Group, the stock market listed company of which he is chairman and a director.

UEFA has confirmed Lars-Christer Olsson as its new chief executive - replacing Gerhard Aigner who retires at the end of the year.

The commercial director of English Premiership soccer giants Arsenal is the latest big name speaker to confirm for a major interactive gaming and gambling in sport seminar being staged in London next month.

Nike appears to have won the race to sign up college basketball starlet Lebron James - the second major NBA draft player to have been picked up by the sports goods giant this week.

Former ISL and CART executive Andrew Craig has emerged as a leading contender for the position of chief executive of London's bid for the 2012 Olympic Games, sportbusiness.com can exclusively reveal.

London's bid to host the 2012 Olympics received an early boost after a new online survey indicated that the English capital would be the most popular choice amongst sports fans.

NBA's latest basketball star Yao Ming has become embroiled in a row with Coca-Cola over a perceived infringement of his image rights.

A US investment bank has become the 2003 title sponsor of the Washington DC PGA Tour event.