Sponsorship & Marketing
UK ATHLETICS STRIKES DOUBLE DEAL
UK Athletics has agreed a new partnership with Red Bull, the energy drink.
SECURITY ON THE AGENDA
Some of the most prominent names from the world of event and venue security will gather in London for the inaugural Event and Venue Security conference and exhibition taking place at the QEII Centre on April 18 to 19.
INFRONT TIE UP RUSSIAN DEAL
Infront Sports & Media has reached an exclusive agreement with RTR State TV & Radio Broadcasting Company for the television and radio rights to the 2006 World Cup.
TVNW APPOINTS PRESIDENT
TVNW Media Group, the Canada-based media agency, has appointed Adrian Metcalfe as its first president.
SPORTBUSINESS INTERNATIONAL TO SPONSOR SOCCEREX
SportBusiness International, the market leader in providing competitive analysis and information to the sports industry, has signed a two-year deal as media partner to Soccerex.
SERIE A PARTNERSHIP EXTENDED
Sportfive and Rai Trade are to extend their co-distribution arrangement for the marketing of Serie A’s international TV rights beyond season 2004/05.
ESPN ANNOUNCES PROMOTIONS
ESPN International has announced several personnel moves within the company’s programming and production units.
NBA ALL-STAR’S GLOBAL DISTRIBUTION
The 2005 NBA All-Star events will be televised in 214 countries in 45 languages via 97 international telecasters.
EAGLE AND GLOBECAST IN IPTV LAUNCH
Eagle Broadband, Inc. and Globecast have signed a multi-year agreement to launch the industry’s first turnkey IPTV services solution.
2MB SIGN RACING PAIR
Martin Brundle and Mark Blundell’s new sports management company, 2MB, has signed two young British motorsport stars, Tim Bridgman and Sam Bird.
TOP CLUBS TO BREAK £2BILLION INCOME MARK
Research shows the world’s top 20 soccer clubs are set to break the £2billion income mark in 2005.
FOUDY SIGNS WITH IMG
US soccer legend Julie Foudy has signed with IMG for exclusive representation in broadcasting, marketing and speaking.
SENDO SEES DOUBLE WITH SUPERBIKES TEAM
Sendo, the UK's mobile phone manufacturer, has launched the new works backed Sendo Superbikes team.
2012 BID NEWS: CASH BOOST FOR LONDON
Ahead of the International Olympic Committee’s (IOC) inspection visit, the City of London has pledged more than £1million to the 2012 bid.
THE WEEK THAT WAS…
Editorial director Kevin Roberts reviews the issues of the past seven days.
UK VOLVO BID REVITALISED BY MACARTHUR
A UK entry could make start line of the Volvo Ocean Race in November if £3million can be raised in the next two weeks.
PARALYMPIC WORLD CUP EVENT
The first Paralympic World Cup will be held in the UK city of Manchester this May.
MITCHELL HOPES TO RAISE 888.COM STAKES
Rob Mitchell has been appointed UK sports marketing manager for 888.com, the online casino and poker room.