Sponsorship & Marketing

Soccer’s world governing body FIFA has signed a six-year sponsorship deal with information technology company Avaya, believed to be worth £14 million ($19.61 million), reports the Wall Street Journal.

A Nigerian government delegation, led by Minister for Sport and President of Africa’s Supreme Council in Sports, Ishaya Mark Aku, is meeting this week with international agencies to invite bids for the commercial exploitation of the 2003 All-Africa Games.

A string of companies who are either suppliers of soccer equipment or soccer sponsors, are failing to refer to their link with the game on their web sites, according to research carried out by FAST Web Media, the company behind fapremier.com.

FIFA and Avaya Inc are set to unveil an accord under which the US business communications group will sponsor the 2002 and 2006 World Cup soccer championships, football's governing body said on Wednesday.

FIFA have put back by 24 hours an executive committee meeting expected to discuss the collapse of ISL-ISMM, world soccer's governing body said on Wednesday.

Coca Cola has signed Britain's biggest sports TV sponsorship deal ever with an agreement to promote Premier League soccer on UK commercial TV station ITV.

Verizon Wireless, the largest wireless provider in the USA, has signed a three-year sponsorship agreement with the Denver Broncos which includes signage, advertising and sales opportunities.

FIFA Marketing – the new unit set up within soccer’s governing body following the collapse of ISL – is celebrating after clinching a hat-trick of deals.

Money manger Derek Sanderson has switched from New York-based State Street Research & Management to rival firm State Street Global Advisors to kick start the firm’s new Professional’s Group, catering for pro athletes, entrepreneurs and agents.

Fanz Enterprises, Inc, the US company organised to develop and manage motorsports teams for Nascar-sanctioned events, will give fans a chance to own a stake in Winston Cup race teams through an initial public offering of Fanz common stock.

If you're planning on attending an NFL game this season - provided you're lucky enough to have a connection to get them - expect to spend more than $50 (B

UEFA president Lennart Johansson is to stand for a fourth term as president of European soccer’s governing body, as the war of words between UEFA and FIFA seems to have reached a cease fire.

The Giro d’Italia cycling tour was marred by a new doping scandal yesterday after two competitors were pulled from the race after failing drug tests.

FIFA president Sepp Blatter is to face 25 key questions over his handling of the ISL affair at Wednesday's FIFA Executive Committee meeting in Zurich, the details of which have been revealed today.

The future of the Olympic Games looks set to pass into the hands of a Belgian surgeon-cum-yachtsman who has earned a reputation for a calm touch in a storm.

A squad of top NBA players will visit China and Taiwan in September for two exhibition games, the National Basketball Association has announced.

Sports marketing and sponsorship group Prism has been named as Land Rover's global sponsorship agency.