Sponsorship & Marketing

TVNW Media Group, the Canada-based media agency, has appointed Adrian Metcalfe as its first president.

SportBusiness International, the market leader in providing competitive analysis and information to the sports industry, has signed a two-year deal as media partner to Soccerex.

Sportfive and Rai Trade are to extend their co-distribution arrangement for the marketing of Serie A’s international TV rights beyond season 2004/05.

ESPN International has announced several personnel moves within the company’s programming and production units.

The 2005 NBA All-Star events will be televised in 214 countries in 45 languages via 97 international telecasters.

Eagle Broadband, Inc. and Globecast have signed a multi-year agreement to launch the industry’s first turnkey IPTV services solution.

Martin Brundle and Mark Blundell’s new sports management company, 2MB, has signed two young British motorsport stars, Tim Bridgman and Sam Bird.

Research shows the world’s top 20 soccer clubs are set to break the £2billion income mark in 2005.

US soccer legend Julie Foudy has signed with IMG for exclusive representation in broadcasting, marketing and speaking.

Sendo, the UK's mobile phone manufacturer, has launched the new works backed Sendo Superbikes team.

Ahead of the International Olympic Committee’s (IOC) inspection visit, the City of London has pledged more than £1million to the 2012 bid.

Editorial director Kevin Roberts reviews the issues of the past seven days.

A UK entry could make start line of the Volvo Ocean Race in November if £3million can be raised in the next two weeks.

The first Paralympic World Cup will be held in the UK city of Manchester this May.

Rob Mitchell has been appointed UK sports marketing manager for 888.com, the online casino and poker room.

UEFA has begun sales of broadcast rights to soccer’s UEFA Champions League for the 2006-2009 seasons.

UEFA has re-appointed branding agency English & Pockett to create a totally new 'on-air identity package' for the UEFA Cup.

The 2006 World Rowing Championships Organising Committee has appointed Trimedia, the sponsorship, PR and events consultancy, to drive forward a range of commercial partnerships.