A total of 270 international media members from 36 countries and territories will converge in Denver for NBA All-Star festivities.
“The worldwide interest in All-Star continues to grow as demonstrated by our expanded distribution and the increased on-site presence by our partners,” said Scott Levy, senior vice president, NBA International Television and Marketing Partnerships.
“Our broadcasters will have unprecedented access to players, coaches and the numerous activities taking place throughout the weekend.”
The international media coverage on-site includes 57 television and radio networks and web sites, with 20 broadcasting live from commentary positions courtside at the arena. Broadcasters include long-time NBA partners CCTV (China), Canal+ (France), NHK (Japan), Canal+ (Spain) and TV Azteca (Mexico).
The following will broadcast All-Star for the first time: Armenia TV (Armenia); Lider TV (Azerbaijan); Be1, Be1+1H and Be Sport 2 (Belgium); Diema 2 (Bulgaria); Channel 37 (Dominican Republic); LBC (Lebanon); 5 Kanalas (Lithuania) 8TV (Malaysia); Melita Sports 2 (Malta); Silverbird TV (Nigeria); RPN9 (Philippines); Sport (Ukraine)
Fans across China in 314 million television households can track the success of Houston Rockets star Yao Ming through a record six on-site Chinese media outlets (CCTV, Guangdong TV, Shanghai TV, Liaoning TV, Guangdong Radio and SOHU.com).