Sponsorship & Marketing

Beach soccer is to win the official recognition of governing body FIFA this week in a move that will greatly enhance the sport?s chances of winning Olympic status by 2008.

Following Swiss marketing firm ISMM's bankruptcy, soccer's world governing body released the following press release:

Chrysalis, the media company which produces ITV?s Formula One coverage and is the financier behind UK-based sports website Rivals.net, reported a pre-tax loss of #5.6m ($8m)for the six months to February 28 compared with a profit of #100,000 ($142,000) for the equivalent period last year.

Troubled marketing giants ISL has been granted a stay of execution with a Swiss court granting its appeal against a bankruptcy order.

Sportingbet.com, the online sports betting company, has signed a five year contract with Ozmosa to provide online sporting and gaming bets in East and South East Asia. Ozmosa?s 7,000 customers can currently bet on televised US baseball and the casino game, Baccarat.

Marketing giant SFX is creating an independent company to focus exclusively on its basketball representation business.

Marketers linked to Michael Jordan are reportedly preparing to refresh their ad campaigns as speculation increases the basketball great will make a playing comeback.

ISL will buy its way out of the $1.2billion marketing, licensing and broadcasting rights deal signed with the ATP and top tournaments, according to news sources.

The UK?s Southampton City Council has appointed PMP Consultancy, a strategic solutions company for sports and leisure, to research a new multi-purpose arena for Southampton.

Car manufacturers would damage the world of motor racing if they created a rival circuit to Formula One, German media group Kirch said on Tuesday.

Arena Seating Limited, the UK-based temporary seating company and Metalliform Products Limited, a manufacturer of stadium seats, has formed a joint venture ? Arena Stadia Seating Limited.

Data-storage systems maker EMC Corp. has struck a sponsorship deal with Toyota Motor Corp.'s Formula One racing team in a bid to take the international storage market's checkered flag.

Korean electronics giant Samsung has signed what is thought to be the biggest sports sponsorship deal in Asian history as a partner of the 2002 Asian Games.

Analysts have expressed scepticism about the immediate benefits Manchester United will reap from its joint marketing deal with the New York Yankees.

A recent global TV report on Formula One shows the motorsport maintaining its strong position as a dominant sport worldwide.

Octagon has appointed Swee Sin Wu as vice president of business development for Octagon in Asia.

Sports and Outdoor Media (SOMI) is rebranding following its acquisition by Sportsworld Media Group last March.