Sponsorship & Marketing
INSURANCE SHOWS TWENTY20 VISION
English county cricket clubs are protecting their Twenty20 income should rain stop play and drive away crowds.
IMG LANDS GOLDEN ROLE
The International Managerment Group (IMG) will be exclusive commercial manager for the new Gold Coast Rugby League franchise.
CCTV PRESIDENT TO SPEAK AT SPORT XCHANGE
Ma Guo Li, president of CCTV Sports, has been confirmed as a headline speaker at Sport Xchange to be held in Singapore on July 4.
WWE IN SPONSORSHIP DRIVE
World Wrestling Entertainment (WWE) has launched a major sponsorship acquisition programme.
WWE IN SPONSORSHIP DRIVE
World Wrestling Entertainment (WWE) has launched a major sponsorship acquisition programme.
FIGO SETS UP REAL RIVALRY IN A1 GRAND PRIX
Real Madrid footballer Luis Figo is one of the owners of the Portuguese motor racing team which will compete in the new A1 Grand Prix series.
2012 BID NEWS: MOSCOW BOASTS STRONG SUPPORT
As many as 95 per cent of Russians want the 2012 Olympic and Paralympic Games to be staged in Moscow, according to a new survey.
CARLSBERG RENEWS LIVERPOOL DEAL
Carlsberg Breweries has renewed its partnership with Champions League winners Liverpool as ‘Official Club Sponsor’ for a further two years until the end of the 2006/07 season.
FIBA NETS PROGRAMME DEAL
FIBA (the International Basketball Federation) and Sportsbrand Media Group, the international sports marketing company, have reached a four-year agreement to produce and distribute worldwide a magazine television programme.
THE WEEK THAT WAS…
Editorial director Kevin Roberts on some of the key issues of the past seven days.
SEARS RENEWS NASCAR TITLE SPONSORSHIP
Sears, Roebuck and Co., through its proprietary Craftsman tool brand, has renewed its title sponsorship of the NASCAR Craftsman Truck Series.
A1 GRAND PRIX GEARS UP FOR INAUGURAL SEASON
A1 Grand Prix has unveiled a provisional calendar for its new 12-race series, dubbed ‘The World Cup of Motorsport’.
HEINEKEN REPLACES AMSTEL IN CHAMPIONS LEAGUE
The Heineken beer brand is to take over sponsorship of soccer’s UEFA Champions League from Amstel.
ETONIC STEPS INTO LADIES GOLF
Etonic Worldwide has become an official national sponsor of the Ladies Professional Golf Association (LPGA) Teaching and Club Professional (T&CP) membership.
HATTERS EXTEND ONLINE COMMUNICATION
Newly promoted Championship soccer club Luton Town has extended online communication with fans via the launch of an eProgramme.
NBA AND NOKIA EXPAND INTO CHINA
The National Basketball Association (NBA) and Nokia have reached a multi-year agreement to expand their US relationship into China.
FOOTBALL LEAGUE BOASTS ATTENDANCE HIGH
Crowds in the Coca-Cola Football League have hit a 45-year high after a further rise this season.
THE WEEK THAT WAS….
Editorial director Kevin Roberts delivers a personal perspective on the week's key events