Sponsorship & Marketing

TWI has teamed up with India’s leading mobile operator, Idea Cellular, to provide action from Wimbledon on video to Indian mobile users for the first time.

The US Tennis Association (USTA) and Lexus have struck a multi-year worldwide marketing deal that sees Lexus become ‘Presenting Sponsor of the US Open Men’s Singles Championship’ and the ‘Official Vehicle of the US Open’

Trajectory Sports & Media Group, LLC will sell commercial advertising and sponsorships to US customers for Setanta, the Irish-based broadcast company.

Tickets.com and League One soccer club MK Dons have struck an exclusive ticketing agreement.

Guinness, the new sponsor of English rugby's Guinness Premiership, has appointed Karen Earl Sponsorship (KES) to manage the sponsorship's activation.

An international media B2B conference ‘Digital Media Outlook 2006: Is it all about football?’, takes place in Munich on June 27.

The National Basketball Association (NBA) and Wrigley Canada have agreed a multi-year extension of their marketing partnership.

The Ladies Professional Golf Association (LPGA) has unveiled new initiatives to raise its profile, including a new competitive structure and a new branding programme.

The UK Government has pledged its support to Soccerex, the global business-to-business soccer convention, in a bid to showcase British expertise internationally.

Totals Sports Asia Ltd has confirmed that Michael Payne of Formula One Management will be one of the key speakers at their forthcoming Sports Xchange forum at the Hyatt Hotel in Singapore on July 4, 2005.

The US Tennis Association (USTA) and American Express have agreed a new sponsorship and marketing agreement.

Ian Childs has been promoted to a new position at Octagon in a bid to expand its operation to new regions and increase the number of properties and events it represents.

The IOC's coordination commission has praised the Beijing 2008 organising committee (BOCOG) for its marketing programme.

ESPN has reached a multi-year agreement with Soccer United Marketing (SUM) to serve as exclusive worldwide television representative for the US men’s and women’s national team home matches.

English county cricket clubs are protecting their Twenty20 income should rain stop play and drive away crowds.

The International Managerment Group (IMG) will be exclusive commercial manager for the new Gold Coast Rugby League franchise.