Sponsorship & Marketing
Business

Wasserman Media Group (WMG) has been appointed commercial marketing agency in the project to transform Wembley into an international leisure destination.
Sponsorship & Marketing

Some 60,000 to 100,000 volunteers will be mobilised to help out with the 2008 Summer Olympic Games in Beijing.
Business

Diadora has agreed a three-year sponsorship deal with the Bundesliga’s Hannover 96.
Sponsorship & Marketing

The Rugby Football League may announce plans to expand its Super League from 12 to 14 teams today.
Business

Sports lawyer Max Duthie has rejoined international law firm Hammonds as an associate in its Leeds office.
Business

Infront Sports & Media and its subsidiary Infront Beijing Consulting will be handling the marketing rights for the first-ever Chinese challenge in the America’s Cup.
Business

Michelob ULTRA, the low-carbohydrate premium lager from Anheuser-Busch, has taken on ‘Official Beer’ sponsorship of both the winter and summer Team GB Olympic squads.
Sponsorship & Marketing

Land Rover will be ‘Official Vehicle to the British & Irish Lions’ Rugby Union team for this summer’s tour to New Zealand.
Events

The second International Sports Security Summit will be held at the Olympic Museum, Lausanne, Switzerland from October 19 to 20, 2005.
Media

TWI’s interactive division is to design, build and host a new website for Premier Leage side Manchester City.
Events

Infront Sweden AB has agreed a deal with the Swedish Ice Hockey Association (SIF) for marketing all its commercial rights, tournaments and national teams.
Business

An international conference entitled ‘Successful Management of Football Clubs 2005’ will take place in London on June 21 and 22.
Business

British Lions Limited and Octagon Marketing says the forthcoming tour to New Zealand will be the most commercially successful in the history of Lions rugby.
Business

Media Action Sports (MAS), a Spanish-based sports marketing agency, is to join forces with the Extreme Group as part of a plan of expansion.
Sponsorship & Marketing

LeBron James has fired agents that have netted the NBA star more than $130million in endorsements.
Business

Specsavers Opticians will be main sponsor of the Music Industry Soccer Six tournament, taking place at West Ham United’s Upton Park on May 22.
Business

The Lawn Tennis Association has appointed Poise Marketing to continue with its Play Tennis Zone concept for visitors to this year’s Wimbledon Championships.
Events

Best Western International hotel chain has agreed a three-year extension of its partnership with TEAMS: Travel, Events And Management in Sports, making it lead sponsor of the next three TEAMS conferences.