The governing body stated that the “multi-year” deal will begin next year, with Rolex set to remain the official timekeeper of the annual tennis tournament, which carries BNP Paribas as a title sponsor. Rolex first signed up as a sponsor of the Davis Cup, the leading national team men’s competition in the sport, in 2007.
“We are delighted that Rolex is extending its association with Davis Cup and look forward to working with them over the coming years,” ITF president Francesco Ricci Bitti said. “The company’s commitment to tennis is good for the sport as a whole and we thank them for that. We think that the Davis Cup is an excellent fit because of its prestigious history that, for over a century, has asked each player and each team to strive for the very best.”