SweetSpot Group
SweetSpot enters liquidation following loss of British Cycling contract
SweetSpot, until recently the organiser and promoter of cycling's Tour of Britain, has entered liquidation as it faces legal disputes exceeding £1m (€1.2m/$1.3m).
Sweetspot tasks Orsen with revitalising struggling Tour of Britain
SweetSpot, which organises and promotes cycling’s Tour of Britain, has turned to Orsen, the Switzerland-based sports marketing agency, to commercialise its events after failing to land a title sponsor.
Cycling’s Women’s Tour set for hiatus amid financial struggles
Organisers of the Women’s Tour cycling event have announced today (Friday) that the race will take a one-year hiatus in 2023 due to increasing running costs and a reduced level of commercial support.
Tour of Britain organisers seek title sponsor ahead of next month’s race
SweetSpot Group, which organises cycling’s Tour of Britain, is seeking a title sponsor for this year’s event after talks with a prospective backer broke down.