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Tour of Britain organisers seek title sponsor ahead of next month’s race

Picture by Alex Broadway/SWpix.com

SweetSpot Group, which organises cycling’s Tour of Britain, is seeking a title sponsor for this year’s event after talks with a prospective backer broke down.

This year’s race takes place from September 4-11 and begins in Aberdeen, finishing in the Isle of Wight. As well as a title sponsor, organisers are looking for jersey sponsors due to a “late change”.

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