PIF
ATP lands five-year PIF sponsorship across multiple properties
The Association of Tennis Professionals (ATP) has formed closer ties with Saudi Arabia’s Public Investment Fund (PIF) in a multi-faceted sponsorship agreement unveiled today (Wednesday) but has stopped s…
Competitive threat of Saudi-backed PFL hits WWE, Endeavor share prices
News this week of Saudi Arabian state investment in the Professional Fighters League (PFL) has caused shares in both World Wrestling Entertainment (WWE) and Ultimate Fighting Group (UFC) parent Endeavor…
Unprepared sponsors express mixed feelings on world golf commercial merger
DP World, title sponsor of the European Tour group's flagship DP World Tour, was one of several golf sponsors given scant or non-existent notice of this week’s shock announcement of the commercial merger b…