New Balance
New Balance retains European football foothold with Porto renewal
After the recent conclusion of several of its high-profile kit-supply agreements in European football, New Balance has renewed and expanded its deal with Portuguese heavyweights FC Porto
AS Roma gets green light for Adidas deal, as arbitration court rules against New Balance
AS Roma has been given the green light to enact its new kit supplier agreement with Adidas from next season, having been taken to an arbitration court by its current supplier New Balance
LA Angels star Ohtani signs endorsement with New Balance
Two-time American League All-Star and 2021 AL Most Valuable Player Shohei Ohtani has signed with Boston-based sports apparel company New Balance
New Balance opens its new performance center, The Track
Footwear brand looks to blend performance, sneaker culture, and innovation