Liga de Fútbol Profesional (LFP)
How the league which is home to some of the biggest clubs in world football is looking to eSports to grow its brand at home and abroad. Rubido Fano may not score goals for Barcelona, boss the Real Madrid midfield or make goal-saving tackles for Valencia, but right now he – and others like him – are an important part of LaLiga’s brand development and fan engagement plans.
In this week's China sports industry round-up: Tencent adds MLB rights to complete major league set; Alisports raises RMB1.2bn funding; and Chinese rugby investment on hold
In this week's China sports industry round-up: DDMC takes on LaLiga rights; Man Utd strikes Ping An partnership; and Chinese investors already out at Northampton Town
Digital and social media consultant Richard Clarke says LaLiga’s OTT move, and the Bundesliga’s fanatical drive for social media engagement, all come down to the pursuit of the Premier League
LaLiga president Javier Tebas has hit out at the plans of Fifa counterpart Gianni Infantino to launch new club and national team competitions, stating the proposals hark back to the old days of world football’s governing body.
LaLiga, which operates the top two division of Spanish football, has revealed it is close to announcing a new partnership with a “massive conglomerate” that will support the organisation’s growth plans in the US, and has also confirmed a link-up with the Thai League.
LaLiga, which operates the top two divisions of Spanish football, has launched its latest esports venture, with the new project to be sponsored by Spanish banking group Santander and French food products manufacturer Danone.
LaLiga, the organising body of the top two divisions of Spanish football, has today (Friday) confirmed plans to introduce the video assistant referees (VAR) system into its top division, with the sport’s rule-making body expected to formally ratify the technology at its meeting on Saturday.
Public relations and integrated communications agency Hill+Knowlton Strategies (H+K) has been hired by LaLiga, the organising body of the top two divisions of Spanish football, to broaden its reach across Africa.
LaLiga has opened a new base in Brussels, a move described as a key part of its growth strategy as president Javier Tebas outlined plans to stage games outside Spain within two years.
LaLiga president Javier Tebas has confirmed that the top division of Spanish football will become the latest league to introduce video assistant referees (VAR).
LaLiga and Liga Portugal have signed a Memorandum of Understanding (MoU) designed to further drive the development of Spanish and Portuguese club football, with a particular focus on commercial activity and financial control.
Javier Tebas, the president of LaLiga, which operates the top football division in Spain, has confirmed that the organisation is considering pursuing a plan to stage regular-season matches abroad.
LaLiga president Javier Tebas has said the organising body of the top two divisions of Spanish football is prepared to file a legal complaint to Uefa, the European Union and the Swiss courts with Barcelona forward Neymar seemingly set for a record-shattering move to French Ligue 1 club Paris Saint-Germain.
LaLiga, which operates the top two divisions of Spanish football, will step up its leading role in the fight against illegal betting and match-fixing by launching in-house software designed to monitor suspicious activities ahead of the start of the new season.
LaLiga, the organising body of Spanish club football, has joined forces with commercial partner Santander and education group Universia to launch a new initiative which aims to provide employment opportunities to young people in Spain while also furthering the growth of LaLiga’s global brand.
LaLiga, the organising body that operates the football league structure in Spain, has opened a second office in India as part of an effort to increase the appeal of its competitions in the country.