NBA

The NBA has agreed a deal to stream live and on-demand games on Indian sports news and fantasy gaming tips application FanCode during the 2019-20 season

Technology company GameOn has partnered with North American basketball league the NBA to launch a new chatbot service through social media platform Facebook that aims to enhance the fan experience

A stream of an NBA game between Miami Heat and the LA Lakers by Chinese platform Tencent Sports was interrupted on Saturday because a man seated in the front row of the crowd was wearing a shirt with the…

The NBA basketball league has agreed a rights deal in South Africa with free-to-air broadcaster e.tv. The multi-year agreement names e

The NBA basketball league has extended partnerships with digital services and telecommunications providers Globe Telecom, Smart Communications and PLDT to distribute its NBA League Pass subscription service…

Esports communications consultancy The Story Mob has appointed Maik Matischak as head of European sports and partnerships

The NBA has signed snack brand Pringles as a sponsor of its Paris Game 2020

The NBA has introduced a game-to-game viewing experience for international rights-holders, with the UK pay-TV broadcaster Sky among the first to take up the offering

Chinese conglomerate Tencent will not show Houston Rockets games for the foreseeable future amid the ongoing fallout caused by a tweet posted by the basketball team’s general manager Daryl Morey earlier t…

A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.

After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.

休斯顿火箭队总经理莫雷针对香港问题的一条推特,引发一系列连锁反应。不少人认为,NBA在中国市场恐将遭受巨大损失。然而,有多位业内人士向记者表示,由于合同条款限制,不少中国公司也损失惨重,这次风波是一个“双输”局面。

Kim Bohuny, NBA senior vice-president of international basketball operations, spoke to Bob Williams about the Summer League's growing popularity and its increased role in the league's international expansion.

Salt Lake City, Utah, has been awarded the 2023 National Basketball Association All-Star Game, 30 years after the Utah Jazz last hosted the event

State broadcaster CCTV did not show the opening games of the 2019-20 NBA season amid the ongoing strained relationship between China and the North American basketball league

The National Basketball Association announced on Tuesday that selected 2019-20 regular-season games will be live streamed in the Philippines for free on social media platforms Facebook and Twitter.

Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues…

Singapore telco Starhub has acquired rights to broadcast seven regular-season National Basketball Association games per week in a multi-year deal starting with the 2019-20 season, which tips off October…

Brazilian media group Bandeirantes, which operates free-to-air and pay-television channels, has acquired rights for the NBA basketball league

Japanese e-commerce firm Rakuten has launched a new streaming service to showcase its coverage of the NBA basketball league in the country

NBA commissioner Adam Silver has responded to the recent furore over Houston Rockets general manager Daryl Morey's tweets on the Hong Kong democracy protests, saying the league would back the right to…

The Houston Rockets and the NBA are facing a backlash from Chinese commercial partners, government, sports officials and fans after the team's general manager tweeted his support of the ongoing protests…

The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.

The National Basketball Association is continuing its embrace of legalized sports betting by announcing a partnership with William Hill, which has been designated an authorized sports betting operator…

As widely expected, the National Basketball Association's NBA Board of Governors has unanimously approved the sale of the Brooklyn Nets to Alibaba co-founder Joe Tsai

Following the 2017 establishment of the NBA 2K League, the National Basketball Association is now helping to create a new global esports competition based on the popular NBA 2K video game franchise.

Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.

Experienced media industry executive Rajesh Sethi has been appointed by the NBA to lead its operations in India

China-based sports digital consultancy and marketing platform Mailman has released its NBA Red Card report today, which analyses the online influence and digital performance of the American basketball…

The NBA is looking to leverage the new – and much-hyped – in-town rivalry between the Los Angeles Lakers and Los Angeles Clippers by reportedly scheduling games between the city rivals on Opening Day of …

The NBA continues to use the Summer League as a platform for experimentation.

The National Basketball Association is taking a deeper dive into legalized gambling by launching a virtual sports betting game featuring NBA highlights and footage.

Mark Stevens, a minority owner of the Golden State Warriors, was handed bans by both the team and the NBA following his shove of Toronto Raptors guard Kyle Lowry during Game 3 of the NBA Finals on Wednesday…

National Basketball Association (NBA) commissioner Adam Silver has reiterated his belief that Africa will be the next major frontier in the league’s global expansion.

Amadou Gallo Fall has been appointed the president of the Basketball Africa League (BAL), the NBA's planned effort on the continent which is scheduled to begin play in 2020.

The New Orleans Pelicans have sold approximately 3,000 season tickets since Tuesday evening after the team secured the right to sign Duke phenomenon Zion Williamson by landing the No.

Adam Silver is considering adding a mid-season tournament to the NBA schedule as well as shortening games and reducing the number of games played each season.