NBA

State broadcaster CCTV did not show the opening games of the 2019-20 NBA season amid the ongoing strained relationship between China and the North American basketball league

The National Basketball Association announced on Tuesday that selected 2019-20 regular-season games will be live streamed in the Philippines for free on social media platforms Facebook and Twitter.

Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues…

Singapore telco Starhub has acquired rights to broadcast seven regular-season National Basketball Association games per week in a multi-year deal starting with the 2019-20 season, which tips off October…

Brazilian media group Bandeirantes, which operates free-to-air and pay-television channels, has acquired rights for the NBA basketball league

Japanese e-commerce firm Rakuten has launched a new streaming service to showcase its coverage of the NBA basketball league in the country

NBA commissioner Adam Silver has responded to the recent furore over Houston Rockets general manager Daryl Morey's tweets on the Hong Kong democracy protests, saying the league would back the right to…

The Houston Rockets and the NBA are facing a backlash from Chinese commercial partners, government, sports officials and fans after the team's general manager tweeted his support of the ongoing protests…

The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.

休斯顿火箭队总经理莫雷针对香港问题的一条推特,引发一系列连锁反应。不少人认为,NBA在中国市场恐将遭受巨大损失。然而,有多位业内人士向记者表示,由于合同条款限制,不少中国公司也损失惨重,这次风波是一个“双输”局面。

Kim Bohuny, NBA senior vice-president of international basketball operations, spoke to Bob Williams about the Summer League's growing popularity and its increased role in the league's international expansion.

Adam Silver was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans

The National Basketball Association is continuing its embrace of legalized sports betting by announcing a partnership with William Hill, which has been designated an authorized sports betting operator…

As widely expected, the National Basketball Association's NBA Board of Governors has unanimously approved the sale of the Brooklyn Nets to Alibaba co-founder Joe Tsai

Following the 2017 establishment of the NBA 2K League, the National Basketball Association is now helping to create a new global esports competition based on the popular NBA 2K video game franchise.

Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.

Experienced media industry executive Rajesh Sethi has been appointed by the NBA to lead its operations in India

China-based sports digital consultancy and marketing platform Mailman has released its NBA Red Card report today, which analyses the online influence and digital performance of the American basketball…

The NBA is looking to leverage the new – and much-hyped – in-town rivalry between the Los Angeles Lakers and Los Angeles Clippers by reportedly scheduling games between the city rivals on Opening Day of …

The NBA continues to use the Summer League as a platform for experimentation.

The National Basketball Association is taking a deeper dive into legalized gambling by launching a virtual sports betting game featuring NBA highlights and footage.

Mark Stevens, a minority owner of the Golden State Warriors, was handed bans by both the team and the NBA following his shove of Toronto Raptors guard Kyle Lowry during Game 3 of the NBA Finals on Wednesday…

National Basketball Association (NBA) commissioner Adam Silver has reiterated his belief that Africa will be the next major frontier in the league’s global expansion.

Amadou Gallo Fall has been appointed the president of the Basketball Africa League (BAL), the NBA's planned effort on the continent which is scheduled to begin play in 2020.

The New Orleans Pelicans have sold approximately 3,000 season tickets since Tuesday evening after the team secured the right to sign Duke phenomenon Zion Williamson by landing the No.

Adam Silver is considering adding a mid-season tournament to the NBA schedule as well as shortening games and reducing the number of games played each season.

The New York Knicks have remained the most valuable NBA team according to Forbes annual rankings of sports teams values. The Knicks are worth an estimated $4bn (€3.5

North American basketball league the NBA has said Paris and Berlin are in the running to host regular season games as it considers a possible European swing of fixtures

The LA Lakers and Brooklyn Nets will take part in the NBA China Games 2019, with a pre-season match in Shanghai on Thursday, October 10, followed by a rematch in Shenzhen two days later.

The National Basketball Association (NBA) has announced an expansion of its second annual Junior NBA Global Championship, with 14 teams from the top US league set to host tournaments as part of a new layer…

The NBA has announced that FanDuel will become its third official sports betting partner following deals with MGM Resorts International and BetStars Sportsbook

James Dolan says he would be willing to sell the New York Knicks if the right bid came along, adding that he has received "feelers" of offers upward of $5bn (€4.4b

NBA commissioner Adam Silver wants to stage more games in Latin America – but only if the venues are improved.

The owner of the Phoenix Suns is threatening to move the NBA team to Seattle or Las Vegas amid an ongoing disagreement with Phoenix City Council over renovations to Talking Stick Resort Arena.

The NBA has signed betting data partnerships with Sportradar and Genius Sports, as rights-holders in the US continue to adjust to the new gambling landscape in the country

NBA commissioner Adam Silver has suggested that the use of augmented and virtual reality will be the next method for the North American basketball league to enhance fan engagement, both in the arena and…