The NBA’s multi-year sponsorship deal with Microsoft, signed in April, places the technology giant among the highest-spending brands on the NBA’s roster.
Sporting goods brand Wilson met a list of requirements that went “beyond the transactional” in its bid to replace rival brand Spalding as the NBA ‘s ball supplier from July 2021, SportBusiness understands. A
The NBA 2K League, the professional esports league co-founded by the NBA and Take-Two Interactive Software, has signed up four new sponsors – taking its roster to a record 13 sponsors for 2020.
International OTT streaming platform Megogo has acquired broadcast rights in Russia to the National Basketball Association in a deal running to 2023.
Chinese state broadcaster CCTV has moved to deny claims that it will resume its coverage of the NBA basketball league
Michael Ma, the chief executive of Endeavor China, is returning to the National Basketball Association to head up the major league’s operations in China.
Derek Chang is leaving his position as chief executive of NBA China on May 15. Chang, who took up the post in June 2018, is moving to the UK with his family
International sports broadcaster Eleven Sports has moved to counter the lack of NBA action on its Belgian schedules by agreeing a carriage deal for the North American basketball league’s OTT service, N…
The NBA’s strategy of non-exclusivity in the footwear and betting partner categories yielded both revenue and marketing value for the league before the NBA shutdown this month.
When the German Bundesliga presented behind-closed-doors action on Saturday, May 16, it ignited a wave of interest among football fans worldwide, and a reawakening of sponsorships that had gone largely…
A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.
After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.
The National Basketball Association is suspending its 2019-20 season indefinitely following games on March 11, after a player on the Utah Jazz tested positive for the coronavirus
Traditional sports players must take insights gleaned from esports and other innovations if they are to engage with younger audiences, according to Matt Brabants, the NBA’s senior vice-president of global m…
The International Basketball Federation (Fiba) and National Basketball Association (NBA) have named the 12 clubs that will compete in the inaugural season of their Basketball Africa League (BAL)
NBA commissioner Adam Silver said the league will lose "several hundred million dollars" due to the controversy in China over Houston Rockets general manager Daryl Morey's tweet about Hong Kong in October
Brooklyn Nets owner Joseph Tsai has expressed his desire for Chinese state broadcaster CCTV to resume its coverage of the NBA basketball league amid the continued fallout caused by a tweet sent last year…
Basketball gaming competition the NBA 2K League is hosting a qualifying event for its 2020 League Draft in Seoul, South Korea on January 20 and 21
The National Basketball Association is considering launching a professional basketball league in India, what would be its second overseas league after the Basketball Africa League which starts in March…
The NBA has agreed a deal to stream live and on-demand games on Indian sports news and fantasy gaming tips application FanCode during the 2019-20 season
Technology company GameOn has partnered with North American basketball league the NBA to launch a new chatbot service through social media platform Facebook that aims to enhance the fan experience
A stream of an NBA game between Miami Heat and the LA Lakers by Chinese platform Tencent Sports was interrupted on Saturday because a man seated in the front row of the crowd was wearing a shirt with the…
The NBA basketball league has agreed a rights deal in South Africa with free-to-air broadcaster e.tv. The multi-year agreement names e
The NBA basketball league has extended partnerships with digital services and telecommunications providers Globe Telecom, Smart Communications and PLDT to distribute its NBA League Pass subscription service…
Esports communications consultancy The Story Mob has appointed Maik Matischak as head of European sports and partnerships
The NBA has signed snack brand Pringles as a sponsor of its Paris Game 2020
The NBA has introduced a game-to-game viewing experience for international rights-holders, with the UK pay-TV broadcaster Sky among the first to take up the offering
Chinese conglomerate Tencent will not show Houston Rockets games for the foreseeable future amid the ongoing fallout caused by a tweet posted by the basketball team’s general manager Daryl Morey earlier t…
Salt Lake City, Utah, has been awarded the 2023 National Basketball Association All-Star Game, 30 years after the Utah Jazz last hosted the event
State broadcaster CCTV did not show the opening games of the 2019-20 NBA season amid the ongoing strained relationship between China and the North American basketball league
The National Basketball Association announced on Tuesday that selected 2019-20 regular-season games will be live streamed in the Philippines for free on social media platforms Facebook and Twitter.
Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues…
Singapore telco Starhub has acquired rights to broadcast seven regular-season National Basketball Association games per week in a multi-year deal starting with the 2019-20 season, which tips off October…
Brazilian media group Bandeirantes, which operates free-to-air and pay-television channels, has acquired rights for the NBA basketball league
Japanese e-commerce firm Rakuten has launched a new streaming service to showcase its coverage of the NBA basketball league in the country
NBA commissioner Adam Silver has responded to the recent furore over Houston Rockets general manager Daryl Morey's tweets on the Hong Kong democracy protests, saying the league would back the right to…