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World Curling Federation seeks further Chinese growth with iX.co extension

Junhang Pei of China plays a rock in her Mixed Team Round Robin Group B match against Denmark during the Lausanne 2020 Winter Youth Olympics (by Linnea Rheborg/Getty Images)

The World Curling Federation has agreed a two-year extension to its contract with iX.co, the digital arm of media and marketing partner the Infront agency, with the target of further enhancing its output in China ahead of the 2022 winter Olympic and Paralympic Games.

The WCF first joined forces with iX.co in August 2019 as it launched its first social media channel on Chinese platform Sina Weibo.

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