World Archery awards showpiece events to rising market Mexico

The World Archery governing body has awarded two of its showpiece events to Mexico City in the shape of the 2015 World Cup Final and 2017 World Championships.

Mexico has developed into a key market for international archery following the team’s success at the London 2012 Olympic Games. Aida Roman (pictured) won recurve women’s silver and Mariana Avitia bronze, making Mexico the only nation to put two athletes on the same podium.

World Archery hopes that by awarding two elite events to a city that already displays an appetite for the sport, strong development and community engagement programmes can be built to complement the continued growth of archery in Latin America.

Mexico City 2015 will be the second time the nation hosts the Archery World Cup Final. The first ever such event was held in the Mayapan Pyramids in 2006, the same year in which Merida ran the World Archery Youth Championships nearby.

World Archery said a strong bid backed by Mayor Dr Miguel Angel Mancera and director of sport Horacio de la Vega, along with national government and broadcasters, persuaded it to award both events to the same organiser.

Mexico City promoted its candidature by creating the Mexican Challenge, first held at the end of 2013. The innovative event – produced by Moveo Lab, the sports company that will organise both the newly-awarded tournaments – pitched eight of Mexico’s finest athletes against eight top archers from the rest of the world.

De la Vega said: “Archery is central to Mexico’s sport programme following the success the nation’s athletes have already achieved. It is a sport on the rise in popularity and participation and there is a significant audience for its international events and athletes within the country. It’s now time for Mexico City to showcase the best of itself, internationally, thanks to great athletes.”

World Archery secretary general Tom Dielen added: “Mexico’s archers have been asking for an international tournament in their country for some time, and they are one of the most internationally competitive teams right now. With the Mexican Challenge concept, this organising committee proved that it shares our values of putting athletes at the heart of international archery competition. We are confident it will build on that success with two of World Archery’s flagship tournaments.”